Loren plans the company’s strategic online public relations campaigns that include social media/ blogger outreach, guest blogging and online editorials, online reputation management, and press relationships.
Prior to assuming his position at BlueGlass, Loren co-founded Search & Social, an agency specializing in innovative search marketing and social media engagement tactics. Loren is a pioneer in the search marketing industry. He is the Managing Editor of Search Engine Journal, an AdAge Top 10 blog that he created in 2003 to cover search marketing news and tactics. Over the last decade, Loren has consulted with Fortune 500 companies, universities, financial institutions, and startups. He has successfully assisted them with the development of their strategic online marketing campaigns.
Loren has been featured on CNN, NPR, PCWorld, BusinessWeek, ZDNet, PRWeek, TechCrunch, Mashable, and AdAge and is a regular speaker at SMX, Pubcon, and other conference series. He was a member of advisory panels at Yahoo and Microsoft Search.
