Greg is the President of BlueGlass Interactive, Inc. His daily responsibilities include overseeing the development and growth of both BlueGlass service offerings and the products and tools that power them.
Greg got his start in the Search Engine Optimization industry before it even had a name. Over the years, he’s had the opportunity to develop and execute winning organic search strategies in some of the Web’s most competitive spaces. He’s also worked with an incredibly diverse list of companies that have ranged from mom & pop operations, VC funded startups, Madison Avenue ad agencies, Fortune 500s, and even a few search engines a long the way.
Prior to joining BlueGlass by way of an acquisition, Greg served as President/CEO of 3 Dog Media, a boutique consultancy specializing in providing search marketing, social media, reputation management, and WordPress development services utilizing performance-based and joint venture pricing models.
When Greg isn’t working with BlueGlass clients, you’ll usually find him speaking about organic search at large industry conferences and smaller private events including BlueGlass, SMX, PubCon, SES, Affiliate Summit, Web 2.0, SEOktoberfest, and Elite Retreat.
A Practical Guide to SERP Profiling – Part 2
In part 1 of this post we walked through the process of putting together some data to help us take a look at what is going on in the online dating space. Now that we have that data compiled in a standard Excel spreadsheet, we... [read more]
Should You Buy PPC Ads for Your Brand Keywords?
"I rank organically for my brand terms. Why would I pay for ads on them?" How many times have you heard this? Or said it? Advertising on brand terms seems to be an ongoing discussion that still hasn't been settled. So, I'm going to try... [read more]
A Practical Guide to SERP Profiling – Part 1
If you’ve ever happened to hear me speak on the topic of organic search then you are probably aware of the fact that I’m big on the idea of taking the time to learn everything there is to know about your space before making a... [read more]
Pamela Lund Joins BlueGlass as Director of Paid Search
When I first arrived here at BlueGlass, one of the first conversations Dave and I had regarding the future growth of the Search Services division was about expanding our paid search offerings. During that conversation, the name that kept coming up as the most obvious... [read more]