Known for her multi-disciplinary and multi-cultural thinking in devising attention-grabbing campaigns, Gina crafts, analyzes, and optimizes social media strategies for each BlueGlass client. Her unique integrative concepts successfully humanize client brands both on and offline.
Gina comes to BlueGlass from Sao Paulo, Brazil with experience in journalism, neuroscience, and marketing. Before joining BlueGlass, Gina acted as a social media strategist at 10e20 and at Morpheus Media. She has worked with key luxury brands in various industries to develop unique social brand identities, to seed brand awareness, and to optimize customer service.
Recent posts by Gina Gotthilf
Posted on September 8th, 2010 in General
When incorporating social media into a marketing strategy, most companies focus on Facebook and Twitter. Those who hire social media strategists also venture into niche platforms and new technologies, racing to stay ahead of the competition.
Yet what…
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Posted on September 2nd, 2010 in Social Media, Social Media Marketing
Doesn't it seem like new social media technologies and platforms pop up every other day? If your business consists of brick-and-mortar stores, not only is it difficult to keep up with those, it's easy to forget why you need these cyberspace shenanigans…
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Posted on July 30th, 2010 in General
Did you ever look at your overwhelming stream of tweets and think "boy, I really should follow more people?" We didn't think so - honestly I collect people to follow and then forget why I clicked on them in the first place or wonder who in the world has…
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Posted on July 22nd, 2010 in Content, Fun Stuff, Online Marketing, Social Media, Social Media Marketing
The man your man could smell like has given us all a high - metaphorically, as the internet is buzzing with commentary about the award winning campaign, and literally as we all rush to pharmacies and sniff the product from the isles. Old Spice reminds…
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Posted on July 8th, 2010 in Online Marketing, Social Media, Social Media Marketing, Social Networks
Over the past year, we've seen dozens of publications tout "location-based" as their big 2010 trend prediction - we get it, there's tons of fun things to do with them socially - but how can one squeeze the marketing juice out of it?
Until very recently,…
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