Born and raised in west Texas, Peter began his early career in classical music as a trained opera singer. His travels and interests in online content eventually lead him to explore user experience and discovery in 2005 where he began to develop skills in online marketing, from SEO to display and performance marketing.

Meeting partners Lucas and Lee in 2009 gave him the opportunity to become a marketer for marketers by providing a data driven product for tracking online advertising relationships. The flagship product, HasOffers, was a quick success, and with only founder funds the company has continued to grow at 100% year over year, launching MobileAppTracking.com in November of 2011.

Peter graduated from the University of Texas at Austin.