Melanie Mitchell is the SVP of Search Strategy at Digitas. She is responsible for managing the Digitas Search Engine Marketing Knowledge Center (SEO/SEM) that ensures industry trends, new strategies and tactics, and best practices are continuously shared, enabling Digitas to stay on the forefront of this ever-evolving industry for the agency and their clients. Prior to this role, Melanie was VP of Marketing at Folio Investments, Inc where she was responsible for all search/online/offline marketing and PR; VP of SEO/SEM at AOL where she developed strategy, processes, procedures, tracking technology, reporting and managed the team tasked with driving traffic to AOL.com’s open web business via paid and organic search; and was a Sr. Marketing Manager at VeriSign/Network Solutions where she managed direct response marketing campaigns through online, PPC, SEO and strategic alliances for both Network Solutions and NameSecure.com.
Melanie has over twelve years of experience in web site promotion and over ten years experience in search marketing for major sites across several industries including travel, local, entertainment, finance, ecommerce, news and sports. She has managed SEO and PPC campaigns both in-house as well as from the agency side. In addition to her online, search marketing and advertising expertise, Melanie has a strong background in offline/print marketing and meeting planning, having spent 5 years working for a number of nonprofit agencies in the DC area planning large scale meetings and conventions.
Melanie is a speaker at Pubcon, Search Marketing Expo (SMX), Search Engine Strategies (SES), AdTech, Searchnomics, Public Relations Society of America (PRSA), and other noted roundtables as Business Wire and the National Women’s Business Center. She is also on the Advisory Board for Webmasterworld’s Pubcon.
Melanie graduated from George Mason University in Fairfax, VA with a Bachelor of Science degree, majoring in Marketing.