Marshall Simmonds is the Founder of Define Media Group, the enterprise SEO company specializing in enterprise search marketing and strategic audience development.
He’s been involved in search since 1997, was the Chief Search Strategist for About.com from 1999-2011, and spent 2005-2010 overseeing all search strategy initiatives for the New York Times Company portfolio. Define Media Group started in 2005 and officially broke off from the NYTCo in January of 2011. Define works with many of the most influential brands and networks in the world.
Marshall was responsible for building About.com into the most successful content network on the Internet. After About.com was acquired in March, 2005 by The New York Times, he was named Chief Search Strategist and was responsible for strategic initiatives and maximizing traffic and search engine exposure for NYTimes.com, Boston.com, IHT.com, and About.com. During his time at the NYT, he grew search referrals to over 25% of total traffic.
As a leader in the search industry since 1997, Marshall has consulted with the biggest brands online, including The New York Times, The Boston Globe (Boston.com), New York Magazine, Gannett, USAToday, The Daily Caller, Business Insider, About.com, Wenner Media, Kohlberg Kravis Roberts (KKR), Hearst Digital Publications, Time Inc, AOL, Conde Nast, Daily Candy, Newsweek, Oprah.com, AARP, ConsumerSearch, TV Guide, ToysRUs, ESPN International, PCMag, NHL.com, Real Age, Madison Square Garden, National Geographic, Rainbow Media, Hewlett-Packard, CBS, The Canadian Broadcast Company, Readers Digest, Gawker Media, and many others.
Marshall studied psychology at Portland State University in Oregon.