Lauren is the Senior Director of Digital at Salesforce.com where she focuses on developing cross channel strategies that bridge the gap between awareness and demand generation. She is strong believer in tying offline metrics to online advertising and has carried that torch through a variety of roles over the years. Lauren is also a member of the Google Tech Advisory Council and a frequent conference speaker at SES, eMetrics, SMX, and Online Marketing Summit.
Prior to her work at Salesforce.com, Lauren started lvlogic, a boutique online marketing consulting company that specializes in developing comprehensive online marketing strategies for mid-size businesses with a focus in lead generation. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser.