Jeremy "ShoeMoney" Schoemaker (born May 31, 1974) is a web entrepreneur, founder of ShoeMoney Media, and co-founder of the AuctionAds service.
In March 2007, Schoemaker and his business partner David Dellanave launched AuctionAds, an eBay affiliate marketing service that serves eBay auction ads on contextually relevant sites. The service won an eBay Star Developer Award (it was named the "eBay Most Innovative Application - Buyer") at the eBay Developers Conference. In July 2007, performance marketing company MediaWhiz purchased Schoemaker's majority ownership in AuctionAds ShoeMoney won the SEOLogs.com-sponsored that ran from January 1, 2006 to March 1, 2006, and carried the term “redscowl bluesingsky.” He donated the prize money to the number 2 winner.
ShoeMoney’s blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal, and in 2007 he claimed that his blog was generating $10,000 monthly with the sale of direct ads. He is a frequent speaker at search engine marketing and affiliate conferences, and co-founded the Elite Retreat conference.
Schoemaker attended Western Illinois University. While still in college, Schoemaker founded his first business, making Macintosh gaming sites, and later created ShoeMoney Media Group (SMG). He lives in Lincoln, Nebraska.
Slate (magazine) on October 1, 2008, published that blogger Shoemoney became famous when he posted his picture with a Google $132,994.97 check for one month of clicks.
On April 7, 2009, ShoeMoney Media Group filed suit against Keyen Farrell, a Google Adwords account specialist, to protect the ShoeMoney Trademark.