Aaron is the Director of Audience Development at CBS Interactive and a search marketing consultant specializing in SEO. Primarily responsible for SEO and traffic generation for the group of CBSi sites, which are in the top 10 most visited sites on the web, such as CNET, GameSpot, CBS News, and CBS Sports. Prior to joining CBSi, Aaron spent 11 years consulting in all aspects of marketing, from small business to Fortune 100, in SEO, PPC, social media, brand awareness, email marketing, web usability, affiliate marketing, and reputation management.

Aaron has founded several successful (a.k.a. profitable) small startups and always has something in development. Founder of BBQ Addicts (created the world famous Bacon Explosion), an online resource for barbecue enthusiasts and retailer of BBQ sauce, rubs, and equipment. Also co-founder of Jukeboxx Media, a fully customizable booking agency for bands, musicians, photographers, videographers, and more.

In 2010, Aaron published an award-winning cookbook, BBQ Makes Everything Better, with Simon & Schuster available online and at retailers nationwide. It received a Gourmand World Cookbook Award for the World's Best BBQ Cookbook in 2010.