• Services
• Social Media Marketing
  • Custom Social Media Guides
  • Social Media Audit
  • Social Media Blogging and Audience Growth
  • Social Media Buzz Reporting
  • Social Media Strategic Planning
  • Social Media Training
  • Social Networking & Microblogging
  • Video Optimization, Distribution & Promotion
  • Viral Marketing & Linkbait Promotion

Every planned action needs metrics to evaluate the expected outcome. If high quality content fails to build social media word-of-mouth, we revise, reconfigure, and reshape the material rather than allow it to fall on deaf ears. Our team, here at BlueGlass, doesn’t just launch a marketing campaign; it manages your entire brand life cycle.

• Baiting links and viral buzz with articles, blog and forum postings and video graphics
• Rich content creation with quizzes and interactive infographics
• Web applications and interactive widgets
• Promotion, web analytics and buzz reporting

Our viral promotions are best characterized by three key performance metrics:

Brand Awareness– Viral campaigns provide lots of exposure and build brand awareness and recognition of your company and its web property. Many major companies monitor social media communities to track emerging trends publicized on website and in products or service press releases. Brand awareness is an indicator of campaign breadth.

Traffic volume – The average successful viral campaign generates anywhere from 30,000 to 100,000 visitors to your content in a 24 hour period. Additional traffic will follow over a 2 week period. This projected range is based on your success across one or more social network communities. Traffic volume is an indicator of campaign strength. The traffic that flows from Digg.com for example can have ripple effects on Delicious popular pages, Reddit, and StumbleUpon.  A small trickle can, with the help of BlueGlass, lead to a flood of traffic.

Links – Once a campaign is underway, links bolster higher organic search rankings and drive more traffic to a website.  Leading content providers such as top bloggers, webmasters, and copywriters scan the front pages of Digg, Reddit, and other social network communities to find what is, according to crowdwisdom, the most popular and relevant content on the Net. BlueGlass helps you put your brand name, not only on the top of a search engine results page but in front of the massive userbase of these online portals.