We want to make sure you are fueled for the first day of sessions, so be sure to arrive early for a hot breakfast… We will have fluffy scrambled eggs, home fried potatoes, crispy bacon and sausage, fresh fruit, juices, assorted cereals, and more Starbucks coffee than you will know what to do with!
Harnessing Change and Chaos to Foster Marketing Innovation
In the tumultuous world of Pandas and Penguins, survival is often the primary goal. But how can a business do more in this ever-changing online landscape? How can a business actually thrive in this new environment. Growth during these rocky times depends on your ability to identify and leveragenew opportunities that arise as the marketing landscape changes. This panel will take a deep…
Energy Drink Break
Need a quick pick me up?! Energy drinks will be provided for all attendees to get you through that midmorning slump!
Beyond the Buzz: The True Power of Content Marketing
Great content marketing is about creating something different and remarkable. This isn’t easy to do, but it’s well worth it, and the only real way to build a presence online that has a strong foundation. In a world where quick results are expected and buy-in is often harder to get for longer-term strategies, the ability to verbalize and demonstrate…
Lunch in Style
There are no boxed lunches at BlueGlassX! Grab your lunch from our hot buffet, and eat it out on the pool deck while you soak up a little December Florida sun. That is one of the many perks of our beautiful waterfront venue after all!
Technical SEO Wizardry [How to Get the Most from Your Data]
Data and tools are only as useful as the insights you’re able to derive from them. This session will cover two areas of SEO that require heavy data analysis: large site architecture analysis and competitive backlinks. In this session, you’ll learn which tools that can mitigate the heavy lifting, as well as the techniques and tactics that can…
How to Build a Large, Passionate Audience From Scratch with No Connections
Building an engaged and loyal audience is the only way to create a website that is truly defensible against search engine changes and algorithmic fluctuations. Luckily, a focus on audience building is also a great strategy for growing a site that ranks very well. This panel will take an in-depth look at what it takes to fully understand…
Sweet Treat Break
We hope you brought your sweet tooth! Indulge in chocolate brownies, chocolate chip and oreo cookies, candy bars, & chocolate milk for a 30 minute break!