When the popular automotive website Edmunds.com wanted to grow their Facebook Fan base and engagement levels drastically, they chose BlueGlass to help navigate their internal team through the social media terrain and advise on which turns to take.

The Strategy & Solution

BlueGlass trained the Edmunds’ internal team on how to humanize their communication style in a way that encouraged fans to avidly engage and promote the brand.

We also outlined a new process roadmap, tuned-up their editorial schedule, and continue to monitor their daily activity, making suggestions that keep them oncourse for success. Even though we weren’t officially responsible for managing their account, the Edmunds client relationship is very much a partnership to us.

Our hands-on efforts have helped their internal social media mechanics function effectively and ensure through every activity, they maximize their brand potential.

The Results

Working together, BlueGlass steered Edmunds.com to exceed their original goal and gain an awesome 34,500+ fans within the three month timeframe. The brand’s social post interaction also kicked into sixth-gear increasing views by 299% and post feedback by 416%. BlueGlass continues to provide valuable guidance that positively impacts their Facebook presence and impression rate.