Find out what our consulting services can do for your business.
Audits
See where your company has been in order to determine where it should go. We collect and analyze data to identify areas where your brand’s performance can be optimized. We then compile an analytical report and form the strategy blueprint that fits in line with your business goals.
- Organic Search Audit
Identify on-site and off-site issues that may be directly affecting your visibility in the SERPs (Search Engine Results Pages) and leading to a decrease in overall site traffic & conversions. We analyze all necessary information for different areas of focus, including analytics, keyword research, SERP visibility, site indexing, architecture, and competitive backlink audits.
- Social Media Audit
Identify areas where your social media follower growth and engagement might be limited, and where your profiles can be optimized to allow & encourage maximum fan growth. Locating growth potential is extremely important because your social presence is vital to encouraging conversation and engagement, which ultimately leads to brand advocates and conversions.
- Paid Search Audit
Identify areas of opportunity to improve paid search campaign performance including keyword selection, ad copy, campaign settings, overall account architecture and landing page usage. We analyze every aspect of your paid search campaigns and make recommendations to maximize the metrics that are important to you such as conversion volume, return on ad spend, quality score, click through rate and cost per click.
Strategy Development
Lay the foundation for long-term online marketing success. We don’t try a different marketing initiative each week and hope one works: our strategies are based on proven techniques that produce results.
- Organic Search Strategy
We design organic search strategies using a combination of tactics to communicate your brand’s quality and relevant to major search engines. We carefully design a plan to increase online exposure and traffic through proven techniques including site architecture crafting, website/microsite development, content creation and promotion, link building and blogger outreach. We take a fully integrated approach to search that spans across all areas of our services to obtain natural and extremely relevant links, mentions, and increase visibility in the SERPs.
- Social Media Strategy
Increase brand awareness and develop deeper relationships with your target audience with our innovative approach to building social communities.
- Paid Search Strategy
Build a paid search strategy using the correct mix of traditional and other PPC services to increase the ROI of a sales campaign.
General Consulting
Eliminate uncertainty and wasted resources with expert advisement on specific or ongoing issues. Whether you require technical or creative counsel, we provide regular access to the BlueGlass thought leader(s) best-suited for your needs.
Training
Master the knowledge and skills necessary to succeed in the online marketing realm with our customized training packages. Our variety of training options, including printed guides, webinars, and on-site training programs, are tailored to your team’s needs and abilities.
