There’s no denying that infographics are an immensely popular medium. They’re easy to share, visually appealing, and can easily convey a high volume of information quickly in a memorable way (if they are done right). The success of infographics as a tool for driving traffic and building links has made them ubiquitous.
Goal: Get featured on a top site, drive traffic and increase social engagement.
Result: Featured on Mashable, received high traffic & social sharing volume.
Sometimes it may seem difficult (or even impossible) to create infographic content for certain verticals. Our team specializes in developing infographic concepts that marry popular topics with the niches of our clients. The end goal is to create an infographic that people care about, and which serves the client’s messaging and branding needs.
Goal: Drive Traffic & Buzz, Build Links.
Result: Received thousands of visitors, massive social engagement, and dozens of links.
Colourlovers is a fantastic brand that highly values great design and has a strong and loyal community following. Our goal for this particular project was to create a piece of content that fit the style standards of a leader like ColourLovers, and that would have a large appeal.
In the end, this infographic was successful because it was visually stimulating with high production value and was filled with lots of interesting or unexpected information. Furthermore, it was valuable to the client not only because of its traction in social media, but also because it was well matched and relevant to the client’s brand.
Goal: Get wide content syndication, traffic and social mentions.
Result: Received pickups on multiple high-value websites, massive traffic & high social engagement.
Our team wanted to create an infographic that would be appealing to a wide variety of large publishers. For many of our clients, the kind of exposure a syndicated infographic can get is extremely valuable. As this particular infographic demonstrated, it’s often possible to get multiple large publications to share a single Infographic, especially if the infographic is newsworthy or relevant to stories currently in the news cycle.
Goal: Send high volumes of traffic consistently
Result: Received hundreds of thousands of visitors and counting
Our team can often achieve the best results when we have the opportunity to design an editorial calendar and produce a series of infographics (or even a variety of content types). This enables us to be strategic and to build upon the success of previous executions. Our work continues with the Greatist team, and they’ve seen some fantastic results.
This powerful tactic is just the beginning…
Some of the best infographics go on to be high-value collateral that are used in a variety of contexts. Our clients find that resource-based infographics often lead to numerous requests to print or otherwise re-purpose the graphic for new applications. In the past our team has seen dozens of infographics printed as posters, translated into foreign languages, and even used as marketing collateral at trade shows and retail stores.
The truth is, the infographic medium is still extremely powerful as a marketing tool. As with any popular or emerging content medium, there will eventually become a point where novelty has worn off. This is the point where the content must evolve. It must be self-sustaining based on its inherent value. While there will continue to be new and exciting content types emerging all the time, infographics can still be used to great reward by marketers willing to go the extra mile.
Infographics are truly a great tool, but only one in an effective long-term content marketing strategy. A variety of content types & promotional efforts should be synergistic, and build momentum over time. BlueGlass excels at creating integrated strategies that anticipate about how content marketing fits into a company’s overall trajectory.
