Agenda
Day 1: July 19th, 2010
Breakfast & Registration – 8:00AM – 9:00AM
BlueGlass LA will kick off with coffee, refreshments, and eager minds! Come downstairs, register, grab some swag, a bite, and something to kick start your morning…you might even meet a couple people in the process!
Conference Introduction – 9:00AM – 9:30AM
What is BlueGlass? Why Los Angeles? Find out more about BlueGlass LA, what led up to the conference, and much more!
Marketing Metrics for your Business – 9:30AM – 10:45AM
Dave McClure, Angel Investor
Neil Patel, Co-Founder, Crazy Egg, KISSmetrics
Want to know the answers of what metrics you should be tracking? How to leverage those metrics for acquiring users? Then you’ve come to the right place! We’ll provide insight on what metrics are important to your business and how to leverage those metrics to drive more users, customers, signups, etc.
How to not FAIL at getting search traffic – 11:00AM – 12:15PM
Vanessa Fox, Founder, Nine by Blue
Adam Audette, President/CEO, AudetteMedia
Let’s face it, lots of sites fail at trying to get search traffic. From small businesses all the way up the food chain to the Fortune 500s. They either don’t understand the ROI and don’t even try or just flat out don’t do a good job at it at all. Let’s fix that! We’ll help provide an understanding of why search traffic is important and how to not fail at getting that traffic.
Moderated by Loren Baker
Lunch – 12:15PM-1:30PM
Time to take a breather, relax, get to know some people while enjoying a bite to eat!
When to raise money and when to bootstrap – 1:30PM – 2:45PM
Mark Suster, Partner, GRP Partners
Andy Liu, CEO, BuddyTV
Paige Craig, Adrenaline Fueled Angel
Let’s look at the differences between companies that raise money, whether it is Angel Funding, VC, etc. or bootstrapping the business with minimal funding. The panel will give you tips on how to raise capital and how to be wise about how you spend your cash, etc.
Moderated by Jason Nazar
Social Media Marketing – 3:15PM – 4:30PM
Brent Csutoras, SVP of Viral Marketing / Managing Partner at BlueGlass Interactive
Michael Brito, VP of Social Media at Edelman Digital
Tony Adam, Sr. Manager, Online Marketing at MySpace
Social Media has become a major part of the Online Marketing world. It’s impossible now at days to be a marketer and not understand Social Media, even at it’s most basic levels. But, we’re not about the basics, we’ll show strategies around Customer Advocacy, the latest features in Social Media, and what makes something go Viral!
Moderated by Jordan Kasteler
Landing Killer Deals – 4:45PM – 6:00PM
Micah Baldwin, CEO, Graphic.ly
Lawrence Coburn, CEO & Co-Founder, DoubleDutch
There are so many business development opportunities out there sitting right beneath our nose, it’s just a matter of making it happen. We’ll talk through how to find those deals, who to talk to and how to make it happen.
Moderated by Chris Winfield
Dinner – 6:00PM – 7:00PM
Wow, you must be hungry? You just took in an amazing amount of info, did some networking and now it’s time for more. Load up on some good eats and get yourself ready, it’s going to be a late night! 
Party – 7:00PM – Who knows when we’ll stop!?
We like to party and we are pretty sure you do too! Drinks mixed in with great conversations and amazing people, it’s a killer combination.
Day 2: July 20th, 2010
Breakfast & Registration - 8:00AM – 9:00AM
BlueGlass LA day 2 will kick off with coffee, refreshments, and eager minds! Come downstairs, register, grab some swag, a bite, and something to kick start your morning…you might even meet a couple people in the process!
Building communities that people love - 9:00AM-10:15AM
Ben Huh, CEO, Cheezburger Network
JR Johnson, CEO and Founder, Lunch.com
Building a great community is not the easiest task in the world and getting people to come to your site over another one is harder. We’ll spend time talking about how to build a community people love, connecting with that community, and how to make it “viral”.
Moderated by Brent Csutoras
Sponsored Breakout Session: Raven Tools – 10:15AM-10:35AM
Raven is a SaaS Web application that enables Internet Marketers to research, manage, monitor and report on their campaign efforts. The breakout session will include a brief overview of the tools, and a look at their new iOS app for iPhone and iPad. Raven will also be announcing the launch of a brand new social media tool!
Marketing Strategy: Don’t forget search – 10:45AM-12:00PM
Melanie Mitchell, SVP/Search Marketing Strategy at Digitas
David Szetela, CEO, Clix Marketing
Dave Roth, Director of Search Marketing at Yahoo
Search does not exist in a vacuum. There are multiple trigger points that drive people to search for more information, but are search marketers catching on? Are they even aware of the relationship between other marketing channels and their own? Are they actually coordinating or integrating their search efforts with their other channels, and if so, which ones? For that matter, what integration techniques are they using? And more importantly, if they aren’t integrating, why not? This session will cover the extent to which search efforts are integrated with a variety of online and/or offline marketing channels; the big disconnect between search marketer strategy and search user behavior, and obstacles to the integration process.
Moderated by Loren Baker
Lunch – 12:00PM-1:30PM
Day 2 is almost over! Is there anyone you didn’t meet at last nights party? Connect with some people and have a nice conversation and maybe even a drink to get ready for the evening festivities!
Links matter: How to measure and attain them – 1:30PM-2:45PM
Rand Fishkin, CEO and CO-Founder, SEOmoz
Dave Snyder, Partner, Search & Social
Since the emergence of Google search has been dominated by the citation method of ranking retrieved information. The marketer that can understand and control the value of links can control the power behind search generated traffic. Do you want to know how to unearth and measure links that will take you to amazing levels of search success? This is the panel for you.
Moderated by Chris Winfield
Sponsored Breakout Session: Zemanta – 2:45PM-3:05PM
Zemanta is a revolutionary way of connecting publishers to the blogosphere. Zemanta recommends articles, images, and links when relevant, distributing our partners content to influential and socially active bloggers.
Bloggers are active in their communities and are influencers amongst their peers. Getting your content in front of targeted bloggers is a way to leverage their reach and influence.
InHouse SEO 3:15PM-4:30PM
Jessica Bowman, Founder, SEOinhouse.com
Marshall Simmonds, Chief Search Strategist, New York Times Company/About.com, Co-Founder and CEO, Define Search Strategies
Laura Lippay, Director of Technical Marketing, Yahoo! Media
Learn from some of the best InHouse SEO minds in Search. They’ve all had experience with managing InHouse SEO for Fortune 500 Companies that deal with millions of Page Views. They’ll give you some insight into the day in the life of an InHouse SEO, the InHouse SEO Lifecycle, and why you should know what they do.
Moderated by Tony Adam
SEO Site Reviews - 4:30PM-6:00PM
Greg Boser, Founder, 3 Dog Media
Todd Friesen, VP of Search, Position Technologies
Dave Snyder, SVP of Search, BlueGlass Interactive
More than one hour with some of the best SEOs reviewing your site. Give us your business card and they will provide feedback on what you could be doing differently, quick SEO tips, and some next steps for getting your site to rank.
Moderated by Jordan Kasteler
Conference Closing Party – 6:00PM – 12:00AM
The sessions are over and you just endured two days of conference amazingness! Take a break, relax, enjoy the open bar (6-8pm), grab a bite to eat, and build some lasting relationships!
