BlueGlass LA 2012

9:15 am – 10:30 am

Greg Boser started doing SEO back in 1995. It wasn’t even called SEO back then! He’s seen engines come and go (remember AltaVista?). He’s seen Google constantly tweak (and sometimes overhaul) their algorithms. He's seen SEO be declared "dead" hundreds of times. Greg has always believed that one of the best ways to help predict the future, is by looking at the past. In this session Greg will walk you through all of the recent algorithm tweaks and changes. Learn what they meant and what they mean for the future. Those who don't learn from the past are bound to repeat it.

10:45 am – 12:00 pm

How can I reach more people? Why did that go viral? How the heck are they converting all those leads? Why can't I sell more? If you have ever asked yourself any of these questions, than this is a session that you can't afford to miss. Mark Suster is a 2x entrepreneur who has gone to the Dark Side of VC. He sees companies come and go. Mark will show you what it what it takes to have your marketing message stand out in today's world'. Jason Nazar loves to sell but he likes to close even more. Get ready for him to share the secrets of online product conversion. You will leave this session with PROVEN marketing and sales strategies that work!

1:00 pm – 2:15 pm

Brian Clark (aka ‘Copyblogger’) and Chris Brogan (best-selling author of ‘Trust Agents’) have spent their careers building audiences of evengalists for themselves, their businesses and some of the largest companies in the world. In this session, they will let you in on how they did it (and still do it) and how you can as well.

2:30 pm – 3:45 pm

Whether your content is news or linkbait, integrating sustainable strategies into your content publishing will lead to those stories being much more than a flash in the pan and instead bring residual traffic, links, revenue and growth to your site. On the information overloaded Internet, news stories come and go. As the life span of a story becomes shorter, the more competition for the attention of the reader becomes greater. This session will look at techniques and strategies that you can utilize to expand the time a story is in the news and also how to help turn timely content into ‘evergreen content’.

4:00 pm – 5:15 pm

In the high-risk market of ever-changing link building strategies and approaches, how do you build links anymore or judge the true value of a link to your site? This session will review linking techniques, content approaches to linking, how to build strong relationships and also the right tools for the job, as well as how to integrate the data from those tools into a long-term Internet marketing strategy.

9:15 am – 10:30 am

This session could also be called: "Analytics Survival In The Age Of Vanishing Keywords!" If you are among the many site owners and Internet marketers who came to rely on organic keyword data and have been frustrated since Google removed this information, replacing it with "not provided", you'll want to attend this informative session to learn how you can find new ways to take actionable steps through alternative data analysis.

10:45 am – 12:00 pm

Effective PR is shifting from media relations to true public relations. In other words, your customers now have the broadcast ability to build up -- or tear down -- your reputation. In this session, Peter Shankman will reveal how customer service trumps PR agencies and other traditional tactics. He will explain what makes trusted recommendation so powerful and how to leverage it for your PR strategy. Join Sonia Simone to unlearn how you are reaching customers with social media marketing. She will debunk much of what you have been told (leaving out buzzwords like engagement) and uncover the reality of what social media can (and cannot) do for your business.

1:00 pm – 2:15 pm

Everyone is talking about content marketing, but there's not a lot of real-world examples illustrating the success or failure of content strategies and campaigns. This session will change that.

2:30 pm – 3:45 pm

What is WordPress and why is it such an important component of SEO, content marketing, eliminating IT loopholes, multi-team management, and the social and authority factors associated with Google+, Facebook, Bing and other changes in the search marketplace? This panel will address these questions.

4:15 pm – 5:30 pm

Here's your chance to get your site reviewed by a panel of experts! Are you having issues with your site in organic search and social media? Are you targeting the right phrases for the right markets? How is Google treating your site within your vertical now compared to last year? Need help implementing the Open Graph now that Bing has basically become a Facebook Newsfeed? Which tag is appropriate and more importantly — what is holding your site back from its fullest potential? Step right up to our Interactive Internet Marketing Clinic and let these organic marketing experts show you the way.