Do you ever think that life simply isn’t fair?
Ever think that you are entitled to something ‘just because’?
Ever look at another person or company and think they have it so easy?
Of course you have. Well stop thinking like that right now. It’s not doing you any good. It’s holding you back in business and ultimately: in life.
I see this type of thinking everyday. Our communities are littered with ‘it’s not fairisms’. And they are slowly killing us….
Let’s think about Internet marketing & ecommerce for a minute. People look at Amazon and think: ”It’s not fair. They rank so well for everything. They sell EVERYTHING. How can I compete? Boo-hoo.” They forget the fact that Amazon.com started and was run out of a garage in Bellevue. They don’t want to know that Jeff Bezos hustled his ass off to raise money and continue to grow Amazon with the vision of what it would become. They forget that it was nearly was slaughtered in the Dot Com Bust. They don’t want to think about those parts. They just want to think about the ‘injustice’ and ‘unfairness’ of it all.
Now let’s take it a step further. Forget not acknowleding simple facts. What if the same people that were complaining actually did something about it? They channeled that energy into something productive. They said “I’m going to take out Amazon.” Yeah it would be tough but not out of the question. Like Jay-Z once rapped:
“Difficult takes a day. Impossible takes a week.”
There are very few instances in this world where something just gets handed to you. Aside from being born a billionaire (and that’s not even a guarantee) it’s not going to be served to you on a silver platter. You are going to have to work for it everyday. When my wife and I started 10e20 (one of the companies merged into BlueGlass Interactive) we were dead broke. And we stayed that way for quite awhile. We didn’t know what a holiday was for a long time. Vacation was a four-letter word. We made a bunch of mistakes along the way. There were times when things seemed really hard and that things weren’t fair. Did that mean that we sat back and just felt sorry for ourselves? Not a chance. We worked harder and kept learning to work smarter and it paid off. And we never, ever quit.
A lot of it comes down to people. Surround yourself with the right people and they will help to make you better. I can look back at different points in my life and see when I wasn’t surrounded by the right people. It took its toll. I can look at points in 10e20′s life and see where I put my faith in the wrong people and how it backfired. Eventually I learned from it and it has helped me so much. Knowing who you can count on and who to trust is essential. It’s what guided me into BlueGlass.
When we formed BlueGlass, it was almost like starting from the beginning again. Sure we had more recognition but the stakes were now higher. But one of the common bonds that we shared was a “We shall overcome” attitude. None of us had ever been handed anything. Dave was homeless. Greg has been hustling in the SEO field since before it was even called SEO. Tony is a Chinese immigrant who came here with nothing. And on & on for all of the partners. And everyday we still have to hustle. We never took VC funding but are still developing out a full suite of software, launching new ventures, employing an army of super-talented people and making sure that our clients are getting the best possible Internet marketing services each day. That doesn’t come by complaining or thinking “What if”. That comes by working hard and working smart. That is the culture that permeates throughout BlueGlass. It’s not always easy but it’s always worth it. If someone makes a mistake, we want to learn from it.
And don’t forget – there’s always another level. This was never put better than Jay Z describing the first time he met Russian billionaire Mikhail Prokhorov at the Four Seasons in Manhattan:
“I’d been staying there for 10 years, and I always thought I was at the top level,” Jay-Z said. “But when I met Prokhorov, they took me up to this extra, extra room that I had never even heard of before.
“Now there’s something else to shoot for. There’s always an extra level you don’t know about.”
Let’s take it to the next level together. We can change things. Don’t ever let someone else tell you to give up. And especially don’t ever tell yourself to quit.
What do you want to change?