Yahoo! is continuing to increase its reach on the social media — now most famous in the del.icio.us and Flickr spheres — by purchasing Bix.com.  Rumor has it that they are also in early acquisition talks with MyBlogLog.

Bix.com is a social contest site for mostly singing and dancing content, providing a rating system for hundreds of online videos. The site boasts approximately 500 million visitors per month. Yahoo! still plans to keep Bix independent from its services, similar to its two major social media services, but also developing upon some feature integration.

MyBlogLog is a neat little blog networking utility that enables bloggers to see who has visited their blogs. You can learn more about your blog fan base and see about their involvement in other social networking spheres, including their profiles on such services as MySpace, Friendster, and Flickr.