Video Interview: Jonah Stein and Social Media Spam

I forgot that I had one more SES San Jose video interview in my arsenal, so here it is for your viewing pleasure! (See SES, I’m like a gift that keeps on giving.) I caught up with Jonah Stein, goliath blogger and SEO from It’s the ROI, to chat about the prevalence and impact of spam in social media, the notion of “black hat” social media and SEO, and to unveil a new term called “white knight SEO,” which “aims to protect users from scams by dominating organic search results with consumer protection information.”

Jonah Stein Discusses Social Media Spam and Coins “White Knight SEO” from 10e20 on Vimeo.

What do you guys think about social media spam? Is it becoming more of a problem as social media becomes more prevalent? Also, is there a need for “white knight SEO” or do you think for the most part that the engines are doing a pretty solid job of weeding out spam and shady listings on their own accord?