![Content Marketing – Are You in the 62%? [Infographic]](http://www.blueglass.com/wordpress/wp-content/themes/blueglass-2012/library/images/nothing.gif "Content Marketing – Are You in the 62%? [Infographic]")
Content Marketing – Are You in the 62%? [Infographic]This week has been a hugely exciting one for everyone here at Quaturo BlueGlass UK!
Following our big announcement on Thursday, I presented at the BlueGlass London Party on The State of Content Marketing in the UK. This looked a number of very interesting stats on the UK market, based upon the Econsultancy / Outbrain content marketing survey report.
As I explained in my presentation, the UK are still getting to grips with the term ‘content marketing’ in a lot of ways. Interestingly, the results show that 38% of companies already have a content marketing strategy. There’s a long way to go, but with 90% of companies agreeing that content marketing will become more important over the next 12 months, it’s looking like the gap will be significantly closing on the 62% who are missing out right now.
So where do you fit? Are you one of the 38% of companies that have a content marketing strategy in place? Or are you one of the 62% who may be missing a big opportunity?
Useful survey. And interesting content marketing infographic, Kevin.
Hello Kevin Gibbons!
Content marketing is really powerful concept and people who take advantage of it they can boost their traffic/leads/sales…etc… by providing value to the publicity! The more valuable you are the more you are welcome to the search engines because all these updates can determine either a website is valuable or not.
Thank you,
Zouras
Been in the 38% since it’s been 8%. ;)
We have to impress with marketing content to attract consumers at the first time.