A look at the top 30 Newspapers in the US (according to Nielsen//Netratings) and the social media/bookmarking sites they’ve targeted and how they have integrated them into their websites.
1. NY Times : Digg, Facebook, Newsvine
2. USA Today: None Supported – but the whole site was recently relaunched to become a social network onto itself.
3. Washington Post: Digg, Del.icio.us, Reddit, Google, Yahoo, Facebook
4. LA Times: Google, Digg, Del.icio.us, Furl, Reddit, Newsvine
5. Wall Street Journal: None Supported (the majority of their content is still only available to paid subscribers)
6. The Houston Chronicle: None Supported
7. San Francisco Chronicle: Del.icio.us, Digg, Technorati, Reddit, Slashdot, Fark, Newsvine, Google
8. Boston Globe: None Supported
9. Chicago Tribune: None Supported
10. New York Post: Digg
11. Daily News : None Supported
12. Chicago Sun-Times: Digg, Del.icio.us, Google, Furl, Reddit, Newsvine, Stumbleupon, Yahoo, Ask, Live, Simpy, Blogmarks, Facebook, Netscape, Slashdot, Fark, Backflip, Wink, Spurl, LinkaGoGo, Misterwong, Ma.gnolia, Diigo, Bluedot, Segnalo, Tailrank, Raw Sugar, BlinkList, Shadows (they are using AddThis)
13. Orlando Sentinel: None Supported
14. Newsday: None Supported
15. Mercury News: Del.icio.us, Digg, Reddit, My Yahoo, Google
16. AZcentral.com: None Supported
17. The Seattle Times: Digg, Newsvine
18. The San Diego Union-Tribune: None Supported
19. Seattle Post-Intelligencer: Del.icio.us, Digg, Facebook, Newsvine, My Yahoo, Google, MSN Live
20. International Herald Tribune: Del.icio.us, Digg, Furl, My Yahoo
21. Miami Herald: Del.icio.us, Digg
22. Sun-Sentinel: None Supported
23. The Washington Times: None Supported
24. Ottaway Newspapers: Digg, Del.icio.us, Reddit, StumbleUpon, My Yahoo, Google
25. Atlanta Journal-Constitution: None Supported
26. Star Tribune: Digg, Del.icio.us, Newsvine
27. Village Voice: Digg, Del.icio.us, Furl, Blinklist, Fark, Newsvine, Reddit, Simpy, My Yahoo
28. DallasNews.com: My Yahoo
29. The Detroit News: None Supported
30. Philly.com: None Supported
It’s interesting to see who has embraced social bookmarking and which have chosen to ignore it completely. On top of that its fascinating to see the wholesale adoption by some (Chicago Sun Times, San Francisco Chronicle) to the targeted use (NY Times, Star Tribune) to none at all (50% of the list). If will be interesting to run this list again next year to see what has changed and if half of the big players are still ignoring social bookmarking all together.
Update:Â I added the NY Post Digg button and adjusted the paragraph above.
Great post but the NY Post still does have a Digg button but still no MySpace News
Thanks Chris for the update. Interesting that the NY Post does not integrate with Myspace yet, being that both are properties of News Corp. And Boston.com has not caught up with their parent company, the NYTimes. It will be interesting to see how this list evolves over time.