Comments on: The Pros and Cons of Social Networking for Movie Marketing http://www.blueglass.com/blog/the-pros-and-cons-of-social-networking-for-movie-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-pros-and-cons-of-social-networking-for-movie-marketing Tue, 07 Feb 2012 09:50:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: rebeccakelley http://www.blueglass.com/blog/the-pros-and-cons-of-social-networking-for-movie-marketing/comment-page-1/#comment-4540 rebeccakelley Wed, 02 Sep 2009 20:03:17 +0000 http://www.10e20.com/blog/?p=3157#comment-4540 That does bug me, and Twitter is so terrible/inconsistent with responding to unauthorized account requests (like when someone takes a brand or company profile). I love Kenny Powers' Twitter account though, so I'm at least happy that they've got some sort of profile up and running. :D That does bug me, and Twitter is so terrible/inconsistent with responding to unauthorized account requests (like when someone takes a brand or company profile). I love Kenny Powers' Twitter account though, so I'm at least happy that they've got some sort of profile up and running. :D

]]> By: Fox Krieger | ENN http://www.blueglass.com/blog/the-pros-and-cons-of-social-networking-for-movie-marketing/comment-page-1/#comment-4539 Fox Krieger | ENN Wed, 02 Sep 2009 19:14:10 +0000 http://www.10e20.com/blog/?p=3157#comment-4539 Instead posting either myspace.com/moviename or twitter.com/moviename, they should just get their own website 'moviename.com' and have links on it to their various fan pages... That way fans can consume information the way they want to. Mentioning only one social site in their trailer - or wherever - is great for that specific demographic, but does nothing for the 99% of people in the audience who don't use myspace or twitter. But if your moviename.com website features links to those and other social media pages (youtube, internal blog, facebook, etc) then you can capture anyone who's online in any capacity - ie. virtually everyone. And re: earlier commenter mentioning Kenny Powers on Twitter... A few months back, I actually took a look to see if twitter.com/kennypowers was available or not. It'd already been taken by someone, but unused, and I just took a look again and it STILL doesn't have any posts... verdict: name squatter. That really pisses me off when someone grabs a good name and then doesn't bother using it on twitter, blogspot, myspace, wordpress, etc. If no one official was to use it, then at least an avid fan might be happy to actually do something with it. So I'm glad there's a Kenny Powers on Twitter (@kfuckingp), but it'd be nice to see a Twitter "verified account" checked off on that account so I knew if it was official or just a fan channeling Kenny. :-) Either way - very interesting post. Instead posting either myspace.com/moviename or twitter.com/moviename, they should just get their own website 'moviename.com' and have links on it to their various fan pages…

That way fans can consume information the way they want to. Mentioning only one social site in their trailer – or wherever – is great for that specific demographic, but does nothing for the 99% of people in the audience who don't use myspace or twitter. But if your moviename.com website features links to those and other social media pages (youtube, internal blog, facebook, etc) then you can capture anyone who's online in any capacity – ie. virtually everyone.

And re: earlier commenter mentioning Kenny Powers on Twitter…

A few months back, I actually took a look to see if twitter.com/kennypowers was available or not.
It'd already been taken by someone, but unused, and I just took a look again and it STILL doesn't have any posts… verdict: name squatter.

That really pisses me off when someone grabs a good name and then doesn't bother using it on twitter, blogspot, myspace, wordpress, etc. If no one official was to use it, then at least an avid fan might be happy to actually do something with it.

So I'm glad there's a Kenny Powers on Twitter (@kfuckingp), but it'd be nice to see a Twitter "verified account" checked off on that account so I knew if it was official or just a fan channeling Kenny. :-)

Either way – very interesting post.

]]> By: Leslie McLellan http://www.blueglass.com/blog/the-pros-and-cons-of-social-networking-for-movie-marketing/comment-page-1/#comment-4538 Leslie McLellan Tue, 11 Aug 2009 00:26:40 +0000 http://www.10e20.com/blog/?p=3157#comment-4538 I've just joined on to market a short film that will hit the festival circuit late 2009. Thinking Twitter might be good for that type of short, independent film and will attempt to get the buzz going virally. This is going to be an interesting experiment - thanks for your post! I've just joined on to market a short film that will hit the festival circuit late 2009. Thinking Twitter might be good for that type of short, independent film and will attempt to get the buzz going virally. This is going to be an interesting experiment – thanks for your post!

]]> By: Mary Anderson http://www.blueglass.com/blog/the-pros-and-cons-of-social-networking-for-movie-marketing/comment-page-1/#comment-4537 Mary Anderson Wed, 05 Aug 2009 18:11:26 +0000 http://www.10e20.com/blog/?p=3157#comment-4537 Love the post.. I'll surely be back for more.. Love the post.. I'll surely be back for more..

]]> By: andrew wee http://www.blueglass.com/blog/the-pros-and-cons-of-social-networking-for-movie-marketing/comment-page-1/#comment-4536 andrew wee Wed, 05 Aug 2009 05:29:23 +0000 http://www.10e20.com/blog/?p=3157#comment-4536 Video marketing should fit the demographic of the audience. Eg for the new Wall Street movie, I'd probably dev a stock trading simulator and push traffic there via media buys on finance sites (watching budgets carefully) and where the core audience hangs out, which might not be social networks. I believe the demo for twitter/facebook's more along the lines of male-oriented, 15-30 yr olds (or whatever quantcast/compete's throwing up at the moment), so going where the herd is and hunting them down might be a more viable prospect? Video marketing should fit the demographic of the audience.

Eg for the new Wall Street movie, I'd probably dev a stock trading simulator and push traffic there via media buys on finance sites (watching budgets carefully) and where the core audience hangs out, which might not be social networks.

I believe the demo for twitter/facebook's more along the lines of male-oriented, 15-30 yr olds (or whatever quantcast/compete's throwing up at the moment), so going where the herd is and hunting them down might be a more viable prospect?

]]> By: SearchCap: The Day In Search, August 4, 2009 http://www.blueglass.com/blog/the-pros-and-cons-of-social-networking-for-movie-marketing/comment-page-1/#comment-4535 SearchCap: The Day In Search, August 4, 2009 Tue, 04 Aug 2009 21:01:22 +0000 http://www.10e20.com/blog/?p=3157#comment-4535 [...] The Pros and Cons of Social Networking for Movie Marketing, 10e20 Blog [...] [...] The Pros and Cons of Social Networking for Movie Marketing, 10e20 Blog [...]

]]> By: Dustin Ma http://www.blueglass.com/blog/the-pros-and-cons-of-social-networking-for-movie-marketing/comment-page-1/#comment-4534 Dustin Ma Tue, 04 Aug 2009 17:15:58 +0000 http://www.10e20.com/blog/?p=3157#comment-4534 I'd tweet it but I don't think I could do it in 140 characters hahahaah. I think the biggest part as you have stated, is creating dialogue with fans. I follow inglorious basterds on twitter ever since Comic-Con where they were giving away free tickets. They do an ok job of interaction, they do a good amount of give aways and they do some conversation. I think the best examples aren't exactly movie twitter accts but they are close enough for mentions. Kenny Powers (from HBO's series Eastbound and Down) they have someone who makes tweets just as Kenny Powers does in the show, they graphic and hillarious. I think another twitter acct that is movie based is Darth Vader. ps. Myspace was so 2004 <3 I'd tweet it but I don't think I could do it in 140 characters hahahaah. I think the biggest part as you have stated, is creating dialogue with fans. I follow inglorious basterds on twitter ever since Comic-Con where they were giving away free tickets. They do an ok job of interaction, they do a good amount of give aways and they do some conversation. I think the best examples aren't exactly movie twitter accts but they are close enough for mentions. Kenny Powers (from HBO's series Eastbound and Down) they have someone who makes tweets just as Kenny Powers does in the show, they graphic and hillarious. I think another twitter acct that is movie based is Darth Vader.

ps. Myspace was so 2004 <3

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