If you’re in an area that finds it hard to build natural links what do you do? You create bait and attract or catch the links whether this is done on purpose or as a happy accident. The best way to do this is with content that is directed at a specific audience and has appeal.
Images and visual aids add to this appeal or can be the whole lure altogether. Eye tracking visualization software studies have shown that viewers move across the content on a screen very very fast. What is to keep them there? Unless the content is of interest to them they will move on to the next page and continue the search.
Lets face it, people view and read on the screen much different than the printed page. If you have appealing or ‘juicy‘ images for the eyes to feast on then that just may be the difference for a viewer to stay and read further.
The images need to be relevant to the content, that should be a given. Don’t use a picture of Pam Anderson in Baywatch unless you are writing about her… loop hole, I couldn’t resist.
With so many eyeballs just surfing the waves of content you need to stand out and become noticed. Add some life and face to your wonderful content and use imagery to help get noticed.
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