Internet advertising can be tricky, especially when dealing with social media. How do you get users to see ads without being ignored or too in your face? While ads bring essential revenue to a website, they can also turn off social media visitors losing crucial social media votes in the process. So don’t waste your valuable linkbait by using tactics that will hinder results and follow these tips.
Bad Tactics
1. In-Text Advertising
This form of keyword advertising inserts a script into a page and double underlines any keywords. When the mouse is over the keyword an ad pops up that is associated with it. Social media users thoroughly dislike this method. Many times this form of advertising will garner comments like “I feel like I’m on a mine field when I move my cursor.” If you do use in-text advertising, simply turn it off until your story is popular so users can focus on your content, not your ads.
2. Excessive Contextual Ads
While contextual advertising can generate revenue, excessive amounts can leave a bad taste in your visitors mouths. Using contextual ads all over the page, in the middle of the page,and in the middle of paragraphs gets out of control and makes the site look like it is trying way too hard to maximize its income.
3. Pop-ups, Pop-unders and Floaters
These are ad’s that pop up or under the browser window you are on. They have been evolving in tactic and style. Whether it be “shooting the monkeys or whacking the mole” these deceptive dialog boxes can be highly irritating (especially the ones with sound).
4. Too Flashy/Noisy
You don’t want to induce a seizure in the user or visitor to your site. Creating banner ads that flash like crazy and give people headaches will hurt (literally) you more than help. Ads that play sounds or music add even more distraction to the mix. Visitors rarely stick around a website that plays music, especially when they are in the office, or already listening to music of their own. Intrusive advertising disturbs and disrupts the user so get rid of these immediately to maximize your social media exposure.
5. Too Many Pages
When a site gets greedy and wants to rack up the adviews they split the content up across multiple pages, it is an instant turnoff to social media users. While slide shows may be great your ad impressions, they can instantly lead to a social media ‘down vote’ and bring the haters out of the woodwork on the comments. If you have 12 items on a list try putting 4 items per page instead of one item every page, your visitors will thank you.
The Good Tactics
1. Consistency
It is true banner blindness is an issue, but instead of trying to combat where you place the ad and further annoy users and disrupt interaction, keep ads consistent. Place ads on the top or sides of the pages, rather than located directly in the text. Studies show that we are suckers for advertising, even if it isn’t embedded within the heart of the story. So ditch those ads that float across the screen, and start being consistent and the user may follow up willingly.
2. Honesty
If I click on your ad I want to know where I am going before I get there. Being honest establishes trust. Ads that speak plainly and are not deceptive seem more credible.  Using credible ad sources also make your site look more professional. Many times lower level ad networks feature poorly executed ads that can “cheapen” your site.
3. Fast Load Times
Social media users are out for information and instant gratification, they live in the moment. Slowing them down are disrupting this process is negative and will be avoided by them. Make sure ads relatively small in size and they won’t die before the graphic even loads.
Using good advertising tactics translates into more social media votes for your website. Good content is extremely valuable, so follow these tips to make sure that social media is talking about your content, not your ads.
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I agree with your points but several of the things that aren't cool actually work real well. It sickens me the amount of email I get from marketers-but they are making a killing doing it.
interstitial ads are the worst form of all kind of ads, way too intrusive and if you want to drive away your visitors, only then use them
Thnx for this great post and insights on online ad tactics.
I think advertising on a decent website has to be done tastefully, too much mixing of adds lowers the tone.
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Great info but I hate pop ups, pop unders and floater they provide minimal exposure
It is very irritating when you are reading something and pop up is raised in front of you. Some people doing useless things when creating there websites like text ads etc.So don't do these extra things just make your website more informative.
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Well you absolutely right….there so many websites who have turned into an ad agency…lol..
Especially those floating ones I hate them the most….
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I also think that advertisement is a nice way to get the user for our products.
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Really nice post Patrick keep it up.
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Thanks for the suggestion and telling us about the importance of honesty …..
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What do you guys think of video ads? Already I am hating them. I really hope that all video sites do not go this way
I hope in the future the "bad tactics" will start to lose, I mean people will protest and visit sites that are using the "good tactics" I personaly hate the bad sites and would like to see more quality and all in all good websites. I think my every day web experience would be much more comfortable if there were more likeable sites.
Once you pop, you may not be able to stop. Second sentence here.
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There's nothing worse than those in text ads that pop up while you are reading. The other ones are the floating ads that just show up and the x box to close them are so tiny you can't find …
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here is nothing worse than having your mouse scroll across an ad the comes up and dominates the screen.
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here is nothing worse than having your mouse scroll across an ad the comes up and dominates the screen.
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It's a horrible heritage of the first adult sites that should be thrown away…
Thanks for the post. You did a nice and concise tutorial as always. The pop-up ads would probably be the worst may of reaching out to the public, as it is waaay too invasive. Ads have to be very visible but it also has to reach the public with the user choosing to follow the ad link.
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Tasteful Ad Tactics is great tool.I like your post. You rpost is amazing and helpul.
To have an ad in the proper context is probably the most important criteria, as incredibly increase the chances of the user being curious and clicking on it rather than a spammy out-of-context ad.
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I hate the in-text ads. I always get confused by them. I also agree that fast load times is good and many pages is terrible.
 Good content is extremely valuable, so always keep good and informative contents in your site then sure that social media is talking about your content.
I guess we should discuss more about good tactics than bad ones. Anyways your article consist of the both. That's why I must say that it is a very good article. Thanks you very much for sharing it with us.
In-text Ad is very annoying. When mouse cursor touch the link, my computer is slowing down for a while. I always avoid websites that use in-text Ad.
These tactics are nice and will be efficient to implement. Social media sites should load faster so that visitors wouldn't get turn off to wait a bit longer.
I have submitted this and voted this useful information to reddit. Great Post Patrick!
EXACTLY> I especially hate the in-text advertising. I tend to click on them too much and it spoils the reading.
I dont`t like pop ups or pop unders. They should not use that technique for advertising.