Quick story. Yesterday I got an instant message from a good friend of mine, let’s call him “Bill”. Bill doesn’t work in our industry. Bill works for one of the biggest finanical management companies in the world – in the software purchasing department. Here’s the jist of our conversation:
Bill: Have you heard of FireFox?
Bill: It’s amazing – I just found out about it and downloaded it over the weekend.
Me: Nice, I mostly just use that.
Bill: I like how you can have different websites open at once.
So many times I take it for granted that everyone uses FireFox or has at least heard about it. So many times I assume that people know exactly what Digg is or even what I mean when I say SEO. Its important to sometimes step back and take a look outside of your own little world. Are your marketing messages too technical? Are you using so much industry jargon that your customers might not know what you mean? A lot of times the person signing the checks won’t be the most technical. Heck they might not even know what FireFox or MySpace is. But they will know about their need to increase sales and grow their business. Give them that…
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