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Home » Business » Stepping Outside of Your Bubble

Stepping Outside of Your Bubble

June 6th by Chris Winfield

Bubble

Quick story. Yesterday I got an instant message from a good friend of mine, let’s call him “Bill”. Bill doesn’t work in our industry. Bill works for one of the biggest finanical management companies in the world – in the software purchasing department. Here’s the jist of our conversation:

Bill: Have you heard of FireFox?
Me: Yep.
Bill: It’s amazing – I just found out about it and downloaded it over the weekend.
Me: Nice, I mostly just use that.
Bill: I like how you can have different websites open at once.

So many times I take it for granted that everyone uses FireFox or has at least heard about it. So many times I assume that people know exactly what Digg is or even what I mean when I say SEO. Its important to sometimes step back and take a look outside of your own little world. Are your marketing messages too technical? Are you using so much industry jargon that your customers might not know what you mean? A lot of times the person signing the checks won’t be the most technical. Heck they might not even know what FireFox or MySpace is. But they will know about their need to increase sales and grow their business. Give them that…

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Comments

  1. CT Moore says:
    June 6th

    Ah, you just went and burst my own little (tech) bubble…

  2. Chris Winfield says:
    June 6th

    Sorry CT!

  3. Brian Provost says:
    June 7th

    People like that click on ads and fill out lead gen forms. God bless “Bill” and everyone like him!

  4. jake says:
    June 7th

    I hear you on this. Its very important to understand who your dialouging with…
    But software purchasing and they’ve not heard od ff?

  5. HMTKSteve says:
    June 7th

    SEO, that’s like a CEO right? How much money do they make?

    Yeah, I do tech support and I’m always surprised at how little some people know about what goes on beyond their front porch.

  6. Chris Winfield says:
    June 7th

    @Brian – true, true and true…

    @Jake – yeah, I was a little taken aback too…

    @Steve – Depends on how good they are ;)

  7. Jake Matthews says:
    June 7th

    bill. Internet Explorer 7 (IE7) also has tabbed browsing…I mean multiple websites can be viewed. ;-)

    You might also try out Flock http://www.flock.com/

  8. Marc Falk says:
    July 13th

    Nice post, I thought almost the exact same thought yesterday. The art of flipping the coin! :)

    You can read my perspective on it here:
    http://www.marcfalk.com/archives/please-flip-the-coin

    Greets
    Marc F

  9. Chris Winfield says:
    July 20th

    Marc -

    I just read your post and really enjoyed it – thanks…