Many times when I talk to people about social networking they think that it’s something that “only kids” are doing. Or that its confined to the US. Well, yesterday ComScore released information from a new study showing the expansion of social networking throughout the world. The study is focused on the major social networking sites and shows that they have experienced major growth in the past year.
Social networking behemoth MySpace.com attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72-percent increase versus year ago. Facebook.com experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors. Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up 774 percent to 13.2 million visitors) also increased by orders of magnitude.
As you can see from the chart below, social networking is growing at a rapid pace around the world:
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As ComScore’s Bob Ivins says: “social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.” Is your business a part of that fabric?
Read the full study breakdown here via ComScore.
I was reading in the NYtimes about how Friendster died here in The States, but then caught fire in Asia with new features and functionality – South Korea and Indonesia it’s huge, and it is probably due to make its way back to The States with a more significant following. I believe that this is the article, but I cannot provide access with log-ins..sorry
http://online.wsj.com/article/SB115880835590769754.html?mod=home_whats_news_us
Facebook, MySpace or Friendster, they are each growing rapidly.
Thanks Chris for pointing out these very interesting statistics.
sorry – that was WSJ