My colleagues (well, mostly Chris and Danielle) share a lot of pictures of family, friends and their daily lives, so I figured it’d be fun to incorporate the occasional image into a social media pic tip. 10e20′s first SMPT, courtesy of lil’ V, is “Stay comfortable”:

comfortable-v

What do we mean by “comfortable”? Well, if you’re creating a social presence online, whether it’s for yourself, your company or for a client, you want to make sure that all parties involved are comfortable with where you’re participating and what you’re saying. If you’re offended or put off by the comments you see on sites like Digg and Reddit, you should find someone who can stomach the remarks to share your content for you. If you’ve got someone managing your Twitter account and he’s being too colorful with his language, find a more suitable replacement. If someone asks you to share a link on Twitter or Facebook but you object to the content or disagree with it, don’t feel obligated to pass it along anyway just because you’re friends.

Ultimately, everything you post and share reflects back onto you and your business (or your client and their business), so it’s imperative to be comfortable with your messaging and the avenues where you participate. Remember, it’s your reputation. While you can’t control what others say about you, you can control what you put out and where you hang out in the social sphere. Make sure you’re happy with your messaging as well as the sites where you’re spreading these messages. For both you and your clients, a little comfort goes a long way when it comes to social media success!