Comments on: Social Media Marketing is NOT a Direct Response Channel

By: Health Screening

Health Screening — Sun, 25 Oct 2009 12:36:57 +0000

The problem is that a lot of us want quick and direct result. And this is not possible, and so many fall off the ladder when their expectation fail.

By: Obama Biography

Obama Biography — Sun, 25 Oct 2009 06:55:14 +0000

Many people have misconceptions when they want to go into social media marketing. Such people think they are going to get tons of customers from there.

By: HotPhotogal

HotPhotogal — Tue, 20 Oct 2009 14:10:05 +0000

Hey, could we know more about some important points about it rather than leaving us to think?

By: SEO Treats

SEO Treats — Tue, 15 Sep 2009 11:13:31 +0000

The title said it right. I know a lot of conservative marketing gurus who frown at social media. But some are finding out how wrong they are.

By: Sharper Image Review

Sharper Image Review — Mon, 06 Jul 2009 19:41:32 +0000

But WAIT, THERE'S MORE!

"If you let Direct Response enter Social Media we'll give you NOT 1, NOT 2, BUT 4, 4 Snuggies. That's right. All for $19.99. http://www.directresponseforsocialmedial.com&quot…
I dunno, you can fit it into 140 characters…

just kidding, I just hope that one day Twitter will have an exclude filter so we can block them in mass.

By: Davezilla

Davezilla — Mon, 22 Jun 2009 16:35:19 +0000

I can't tel you how many times over the year I have reread and quoted this article, Jake.

By: RohitK

RohitK — Sat, 09 May 2009 09:28:10 +0000

In social media if one is connected in a group (that resembles with your company) then it is better…One can build good network there and promote his brand there easily…Social media marketing is all about perfect community…

By: Social Networking 101: Basic Tips For Online and Offline Social Networking | 10e20 Blog

Thu, 30 Apr 2009 14:54:25 +0000

[...] and you constantly GLOAT, chances are you will be rejected in some way.Â This reminds me of a social marketing post we made some time ago where we [...]

By: seo

seo — Mon, 06 Apr 2009 10:56:42 +0000

Thanks for the great info. I was a fan and believer in SEO. I didn't believe in social media. But recently I found out that social marketing is giving me exceptional result for some campaigns. After all I don't think we should only depend on search engines to control our life.

By: Dr_D1

Dr_D1 — Wed, 01 Apr 2009 03:17:51 +0000

Jake,

Insightful post. For what it's worth, we view CPC and PPC as the stone that's thrown into a pond. We know how heavy it is, how we got it, where we threw it. Social media is the ripple that CAN occur from the stone's throw. A little harder to see where it ends, but an effect you can make happen over and over.

Our marketing strategy takes this analogy and makes it a reality for our clients. It also makes it easier for them to understand the measurable results from the somewhat more subjective ones.