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	<title>Comments on: SMX East: Ecommerce Search Marketing Tactics</title>
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		<title>By: ugg boot sale</title>
		<link>http://www.blueglass.com/blog/smx-east-ecommerce-search-marketing-tactics/comment-page-1/#comment-5145</link>
		<dc:creator>ugg boot sale</dc:creator>
		<pubDate>Mon, 12 Oct 2009 08:48:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.10e20.com/?p=3939#comment-5145</guid>
		<description>&lt;a href=&quot;http://www.plubrands.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;plubrands&lt;/a&gt;
&lt;a href=&quot;http://www.plubrands.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;topplubrands&lt;/a&gt;
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		<content:encoded><![CDATA[<p><a href="http://www.plubrands.com" target="_blank" rel="nofollow">plubrands</a><br />
<a href="http://www.plubrands.com" target="_blank" rel="nofollow">topplubrands</a><br />
<a href="http://www.plubrands.com" target="_blank" rel="nofollow">fashion plubrands</a></p>
]]></content:encoded>
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		<title>By: ugg boot sale</title>
		<link>http://www.blueglass.com/blog/smx-east-ecommerce-search-marketing-tactics/comment-page-1/#comment-5146</link>
		<dc:creator>ugg boot sale</dc:creator>
		<pubDate>Mon, 12 Oct 2009 08:48:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.10e20.com/?p=3939#comment-5146</guid>
		<description>&lt;a href=&quot;http://www.plubrands.com/ugg-erin-baby-boots-in-chocolate-5202-p-16970.html&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;UGG Erin Baby Boots in Chocolate 5202&lt;/a&gt;
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		<content:encoded><![CDATA[<p><a href="http://www.plubrands.com/ugg-erin-baby-boots-in-chocolate-5202-p-16970.html" target="_blank" rel="nofollow">UGG Erin Baby Boots in Chocolate 5202</a><br />
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<a href="http://www.plubrands.com/ugg-boots-classic-mini-5854-chocolate-p-16899.html" target="_blank" rel="nofollow">Ugg Boots Classic Mini 5854 Chocolate</a><br />
<a href="http://www.plubrands.com/black-ultra-tall-ugg-boots-5245-cheap-p-16950.html" target="_blank" rel="nofollow">Black Ultra Tall Ugg Boots 5245 Cheap</a><br />
<a href="http://www.plubrands.com/black-ugg-boots-ultra-short-5225-cheap-p-16945.html" target="_blank" rel="nofollow">Black Ugg Boots Ultra Short 5225 Cheap</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ugg boot sale</title>
		<link>http://www.blueglass.com/blog/smx-east-ecommerce-search-marketing-tactics/comment-page-1/#comment-5144</link>
		<dc:creator>ugg boot sale</dc:creator>
		<pubDate>Mon, 12 Oct 2009 08:48:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.10e20.com/?p=3939#comment-5144</guid>
		<description>&lt;a href=&quot;http://www.plubrands.com/mens-lacoste-in-brown-p-17073.html&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Mens Lacoste In Brown&lt;/a&gt;
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		<content:encoded><![CDATA[<p><a href="http://www.plubrands.com/mens-lacoste-in-brown-p-17073.html" target="_blank" rel="nofollow">Mens Lacoste In Brown</a><br />
<a href="http://www.plubrands.com/ugg-amelie-suede-women-sandalblack-suede-hot-p-16916.html" target="_blank" rel="nofollow">Ugg Amelie Suede Women Sandal-Black Suede Hot</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: GregFinn</title>
		<link>http://www.blueglass.com/blog/smx-east-ecommerce-search-marketing-tactics/comment-page-1/#comment-5143</link>
		<dc:creator>GregFinn</dc:creator>
		<pubDate>Thu, 08 Oct 2009 17:58:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.10e20.com/?p=3939#comment-5143</guid>
		<description>Thanks for the extra info Laura (and nice presentation)!
~Greg</description>
		<content:encoded><![CDATA[<p>Thanks for the extra info Laura (and nice presentation)!<br />
~Greg</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Laura Thieme</title>
		<link>http://www.blueglass.com/blog/smx-east-ecommerce-search-marketing-tactics/comment-page-1/#comment-5142</link>
		<dc:creator>Laura Thieme</dc:creator>
		<pubDate>Thu, 08 Oct 2009 17:53:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.10e20.com/?p=3939#comment-5142</guid>
		<description>Hi Rick -t hank you for the session coverage.  I wanted to clarify on the PPC audit - Bizresearch suggests a 13-month PPC conversion audit that pulls 13 months of data into Bizwatch or Adwords Editor or other seasonal/trend analysis tool.  It looks for PPC conversion data, CTR, average position and cost per conversion.  Keywords that have never converted in 13 months, or keywords that have higher than acceptable cost per conversion over a 13-month or trending period should be considered for pausing, or further investigation (with another search analytics app such as Analytics, Omniture, Coremetrics) and with extended client communication.  This can free up budget for terms that consistently convert, and are receiving attribution for such conversions.  Let me know if you have more questions.</description>
		<content:encoded><![CDATA[<p>Hi Rick -t hank you for the session coverage.  I wanted to clarify on the PPC audit &#8211; Bizresearch suggests a 13-month PPC conversion audit that pulls 13 months of data into Bizwatch or Adwords Editor or other seasonal/trend analysis tool.  It looks for PPC conversion data, CTR, average position and cost per conversion.  Keywords that have never converted in 13 months, or keywords that have higher than acceptable cost per conversion over a 13-month or trending period should be considered for pausing, or further investigation (with another search analytics app such as Analytics, Omniture, Coremetrics) and with extended client communication.  This can free up budget for terms that consistently convert, and are receiving attribution for such conversions.  Let me know if you have more questions.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Llyas El-Amin</title>
		<link>http://www.blueglass.com/blog/smx-east-ecommerce-search-marketing-tactics/comment-page-1/#comment-5141</link>
		<dc:creator>Llyas El-Amin</dc:creator>
		<pubDate>Thu, 08 Oct 2009 13:34:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.10e20.com/?p=3939#comment-5141</guid>
		<description>Promotional product distributor got front page organic search results on google in 24hrs free

free cd reveals the number secret to front page results
&lt;a href=&quot;http://www.organicpromoranking.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;http://www.organicpromoranking.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Promotional product distributor got front page organic search results on google in 24hrs free</p>
<p>free cd reveals the number secret to front page results<br />
<a href="http://www.organicpromoranking.com" target="_blank" rel="nofollow">http://www.organicpromoranking.com</a></p>
]]></content:encoded>
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