It’s a hard task in SEO to explain to an individual who is not technically apt how crawlers understand and interpret websites for the search engine results. I’ve been inclined to say to individuals that they need to view the page source and try to understand that the tags that certain keywords are enclosed in has an impact on how the site is analyzed by the crawlers (especially those who are insistent that search engines will understand their flash files). I’ve been meaning to write up a nice little blurb on some basics: “Look at the code for something that says H1. This means that there is heavy emphasis on the text there. Also, the closer your text is to the top, the more likely the search engines will process it, especially if your page source is large — it might not see what’s on the bottom.” But the HTML to them is gobbelygook, and we don’t want to confuse them too much.
So I was pleased to find today when doing more technical work that there’s a nice little SEO text browser that comes up when you look up a domain on the whois.domaintools.com search. It pretty much strips the code and shows what is being emphasized:
In this pop-up SEO Text Browser, the entire site is interactive; links are clickable, and you can see, for the most part, how pages read.
It currently is grabbing the data from seo-text-browser.com, yet that domain redirects to domaintools.com. My guess (and hope) is that the application, which is still marked as beta, will be expanded upon in the near future with a dedicated site for the SEO search.
So far, even though the tool appears to be a work in progress, it has a lot of promise and it looks to be a tool that will hopefully do some good basic analysis on sites in the future.