Comments on: Search Conferences Need Better Social Media Sessions

By: Angela Tanner

Angela Tanner — Fri, 28 Aug 2009 07:11:18 +0000

Hi Rebecca,

I read your post, it was interesting. Since you have talked about social media conferences, I would like to recommend you a conference called Searchnomics at Santa Clara.

The conference is for search marketing & optimization, online advertising, digital marketing and social media strategies catering to Fortune 500 companies.

It will also address the core themes of search marketing, search optimization and social media marketing via 20 sessions, panels, keynotes, networking forums, and receptions.

Here is the link for the conference – http://www.webguild.org/events/searchnomics_home_...

Angela

By: rebeccakelley

rebeccakelley — Tue, 25 Aug 2009 17:00:59 +0000

"Social Media is defenitely an afterthought in my opinion at conferences…"

I definitely think that a lot of conferences fall into that trap. It's still a fairly new topic, so a lot of conferences focus on the big, obvious aspects of SMM, like, as you pointed out, Twitter and Facebook and whatnot.

By: rebeccakelley

rebeccakelley — Tue, 25 Aug 2009 16:59:16 +0000

Hey Danny, sorry for the belated response. I read your comment and I think you're right. Sorry for the sour grapes — I guess I was a bit frustrated from a few of the disappointing social media sessions I saw at SES. I can imagine that programming a show can be very difficult, and I will say that your social tracks in the past have generally been of high quality. I was just worried upon seeing the East agenda that people might be burned out on the last day and won't come see my social media colleagues work their magic during their sessions. I'm looking forward to seeing how East plays out on both the social side and the Internet marketing side (if I'm able to attend, that is!).

By: rebeccakelley

rebeccakelley — Tue, 25 Aug 2009 16:54:37 +0000

I appreciate your insight into how you program your events. You're right–larger conferences need to encompass more than just one aspect of Internet marketing. I'm probably just being biased because I focus a lot on social media. I'm not looking for a huge chunk of sessions to be social media focused–just looking for quality over quantity.

By: SES San Jose – Search Conferences Need Better Social Media Sessions – AMEN | Web Analytics Blog | Web analytics

Tue, 18 Aug 2009 10:27:34 +0000

[...] meanwhile – 10E20’s Rebecca Kelley said Search Conferences Need Better Social Media Sessions about this week’s SES San Jose conference that just ended. Here’s excepts from what [...]

By: rebeccakelley

rebeccakelley — Mon, 17 Aug 2009 22:48:16 +0000

Haha, you know all too well how we operate.

By: rebeccakelley

rebeccakelley — Mon, 17 Aug 2009 22:48:02 +0000

Yeah, showcasing a specific client case study may be tough due to NDAs, but I do love tangible examples.

By: Matt McGowan

Matt McGowan — Mon, 17 Aug 2009 17:08:59 +0000

I would also like to thank those who spoke at our first ever ClickZ Social Media and Video Strategies forum, held in conjunction with SES SJ on the Tuesday:

Nate Elliott, Forrester Research; Soumya Ravi, Position2; Stacy Gratz, H&R Block; Beth Murphy, Digg; Pauline Ores, IBM; Martin Green, Meebo; Richard Jalichandra, Technorati; Steve Grove, YouTube; Ricardo Guerrero, Dell; Erin Bouchier, Google; Dan Greene, Google; Chris Sams, ZAGG; Lisa Abourezk, ooVoo; Shattuck Groome, Gotham Direct; Michael Fischer, Coldwell Banker.

By: Matt McGowan

Matt McGowan — Mon, 17 Aug 2009 17:06:14 +0000

Thanks for the feedback… as you know, throwing an event like SES San Jose with 5k+ people, 70+ sessions and 200+ speakers is not easy.

That said, I would like to thank the speakers who did find the courage to get up on stage and present on the topic of Social Media Marketing and Advertising:

Clay Shirky, Author of Here Comes Everybody; Charlene Li, Co-Author of Groundswell; Stoney deGeyter, Pole Position Marketing; Ron Jones, Symetri Internet Marketing; Billie Jo Waara, Lawrence & Schiller; Jennifer Evans Laycock, SiteLogic; Aaron Kahlow, Online Marketing Summit; Brian Ellefritz, Cisco; Matthew Liu, YouTube; Greg Finn, 10e20; Barbara Coll, WebMama.com; Bill Leake, Apogee Search; Anna Maria Virzi, ClickZ; Liana Evans, Serengeti Comm; Brian Kalma, Zappos; Mike Volpe, HubSpot; Beth Harte, MarketingProfs; Lee Odden, TopRank Online Marketing; Dave Snyder, Search & Social; Chris Bennett, 97th Floor; Greg Jarboe, SEO-PR; Matt Bailey, SiteLogic

By: Brian Chappell

Brian Chappell — Mon, 17 Aug 2009 15:00:27 +0000

I am glad you addressed this issue Rebecca. I feel it needs attention.

As times goes on it will get more coverage, the medium is in its infancy and folks are having a tough time deciding how to integrate it.

Although this is the case there is no excuse for not holding some of the panels like Brent laid out above, "how to sell social internally, how to track social media campaigns, social media ROI, and how to create content for social media"

These are really good subject matters that I don't see getting the proper play time like they should.

Pubcon is one of the few who have taken the effort and time IMO so far to integrate it appropriately. SMX had SMX social but has since kicked it to the curb (would love to see it brought back) , and the integration it has gotten into SMX advanced, SMX east thus far is definitely lack luster.