BlueGlass LA 2012 will mark the most well thought out and prepared BlueGlass conference to date. The venue has been set, over half the tickets are sold already and we have solidified our speakers and agenda with a little less than 3 months to go. Our past conferences have always delivered on the content, speaking and experience side of things, but in the whirlwind of lining up everything at the last minute (literally, sometimes at the very last minute).
BlueGlass LA & Raven Tools
One thing I’ve learned about event sponsorship is that companies tend to plan out their marketing budgets far in advance — which really did not sync with our conference planning of old. So when I talked to the good folks at Raven Tools last fall and presented an experiential conference sponsorship to them, the stars aligned and a partnership was born. Note: At BlueGlass we use Raven internally and absolutely love the way that data, tools and reporting are all under the same hood.
Raven Tools has signed on to be the premier sponsor of BlueGlass LA 2012 and will be representing in full force at the show with amazing demos and previews, conference signage, bar and party sponsorships, and a mid-afternoon surprise for all attendees. Raven has been a long supporter of our conference series and they are a company we feel that we have always paralleled in the pursuit of giving excellent service and ongoing innovation to their client base.
Synergy in Marketing Visions
If you have noticed, our conferences are not heavy in one discipline of online marketing. At BlueGlass we endorse the sustainable convergence of SEO, social media and content marketing. And this lineup for BlueGlass LA mirrors our ideology. Raven Tools is also not limiting itself to just an SEO or Social Media tool — it’s a toolset of multiple options, perfect for today’s climate.
At BlueGlass conferences, we cherish the involvement and participation of our audience as much as we do our presenters (and we’re pretty picky about sponsors and have turned some down) — but bringing on Raven Tools in this sponsorship role will help us make that experience all the better for our participants; helping with the open bar and making sure each and every small detail is covered to make this the best experience imaginable for every one involved.
I’d like to take the time to thank Brannan, Jon and the team at Raven Tools! If your company is interested in sponsoring BlueGlass LA (we only have one spot left!) please feel free to drop me a line at firstname.lastname@example.org and if you haven’t registered; do it today!