Moderator: Jake Baillie.
This is billed as the session “to hear real world cases from the bleeding edge affiliate sectors.”
John Coronella, Internet marketing consultant, Online Marketer
What is an affiliate? It’s just another middle-man. There are different paths through the market. How big of a cut for the market? It depends on efficiency and who controls it.
John talks about his wife’s recent purchases. Direct navigation — she went right to Amazon.com with zero cost to Amazon – completely efficient.
Current market conditions won’t last. There will be vertical integration (Google to offer CPA) and blocking paths through the market (banning multiple affiliates in AdWords).
David Rivero, Founder, JoeBucks
Affiliate Networks like CJ, linkshare, etc. have other people’s programs. Sign up with aff programs that pay the most, that you can actually contact. Work with companies that have a good track record.
Aff programs must have the following:
- Ability to optimize the site (let you market your domain)
- Control your exit traffic (upsell other products and services)
- Many payment options for customers (credit cards, PayPal, Euro debit, money orders, etc)
Be careful where you buy traffic (e.g., small 3rd party PPC search engines — beware of click fraud — banner networks, adware).
A good aff marketing strategy is to build product or service review sites. Provide info about a particular product or service, or compare different products or services. Rate them on a grading scale — (1) 97%, (2) 89%, (3) 85%, (4) 79%. He says this is his best advice. Niche marketing is the key to success. Find a niche in a competitive industry (don’t market what everyone’s marketing).
Target different languages (PPC in French, Spanish, etc). SEO isn’t as competitive either. If you don’t speak another language, hire a translator and build your sites in all other languages. MasterCard is going to be huge in Europe, making it easier for sales. Lastly, sign up for multiple aff programs.
Matt Tuens, VP, Sales and Business Development, CKMG Inc.
Matt is speaking about building your authority & creating your own success.
Depth, breadth & variety = organic ranks, quality traffic, conversions. In other words, informational resource = success.
Super affiliate secret: run your site like a business. Leverage your content. Invest in your site.
Content is like water — you can make it into so many things. Content can differentiate you from everyone else. Content is like your brain — it’s the difference between you and everyone else.
How to leverage your content: On your site, feature short, informational articles that’s meant to build your depth. Also, longer, more detailed articles are meant to build out your authority and attract links from others. You want to do both of these everyday, and you want landing pages that are going to sing your message.
Helps clients along the decision making process. Offers the calls to action they seek. Follow-through — show them personally how good a resource you are. When people ask you questions, answer them on your site because others will also be interested.
Get the word out everyday. We live in a world of information overload, so write about it in a unique, compelling way. Be customer-centric.
On other sites, write on relevant industry sites. Giving content away will enhance your links, network and reach. Find relevant industry blogs and leave well thought out comments. Appropriate industry forums are good places to contribute to as well. You need to have at least 80 — 120 pages of content.
A guy asks the panel, “How do you convince affs to put content on their sites about his product”? For example — hardware product and most affs are software sites. This kind of stumped the panel but David said, “Offer them more money.” Very good point. If you want affs to do something, make it easy for them.
Another guy asks a question about content writers — specifically about outsourcing to content writers. A lot of people use college students. Or Matt’s company: www.ckmg.com.
I missed Elizabeth’s presentation but you can find out more about her at http://buckworks.com/