OnStartups has an interesting article about “startup marketing,” but when I read it, I began thinking — it really just for startup marketing? Not necessarily. These consistent issues can plague even older businesses who may want to reconsider how they present their websites. I’ve analyzed the article and have offered my commentary on how these … Click to Read More →
Obtain the Full Referring URL in Google Analytics
One of my biggest problems with Google Analytics has always been that you can’t get the full referring URL of where someone came from. For example – if you someone came from http://www.domain.com/referring-exact-page.php – it just shows up in Analytics as http://www.domain.com – which only gives you half the story. I want to be able … Click to Read More →
Why Are Apple's Designs So Damn Sexy?
“Simplicity is the ultimate sophistication.” – Leonardo da Vinci They did it again, boy did they ever. This week Apple unveiled its holy grail of new technology – the iPhone which combines the iPod, cell phone and Internet handheld into one device. Hmmm- shouldn’t it be named the iDevice then? Maybe it will be. Steve … Click to Read More →
Chris Sherman Webcast: Measuring Search Success 2007
Chris Sherman did it again — I have listened in on yet another wonderful SearchMarketingNow webcast (I have previously listened in on his “How to Find the Right Search Marketing Partner” webcast) about measuring search success in 2007. I believe the prevailing theme here is conversion as a way of measuring success. But let’s get … Click to Read More →
YouTube Passes MySpace in Alexa Rankings
This morning Smaran Dayal noticed that YouTube had overcome MySpace in the Alexa rankings. Dayal points out that although MySpace is still ahead of YouTube in pageviews, it has fallen behind in both Alexa rank and daily reach. MySpace is currently ranked at #6 while YouTube has risen to #4. As I have said in … Click to Read More →
Do the Digg: Thinking like Todd Malicoat and Neil Patel on the Social Networking Service
It’s a pretty universal truth in the industry that Todd and Neil are two very highly regarded experts on Digg. I’ve taken the liberty to write a little about what they’ve discussed in a recent WebProNews video interview about how Digg should be leveraged as a community tool with my own feedback. Digg is a … Click to Read More →
Gatineau: Microsoft Web Analytics — It's Coming (or so they say)
Rumor has it that Google Analytics is getting competition: its rival, Microsoft, is working on an analytics platform called Gatineau (for now). You can’t log in just yet — well, you can, but it will log you out. Here’s a sneak peek of the welcome screen: If this truly will be Google Analytics’s competition, I’m … Click to Read More →
Yahoo Acquires MyBlogLog.com – For Real This Time
Earlier Li Evans from Search Marketing Gurus reported seeing a post about MyBlogLog.com being acquired by Yahoo. The Marketing Shift post then mysteriously disappeared but could still be seen in Technorati (Li also grabbed a screenshot). This was odd because about two months ago TechCrunch reported that they were being acquired by Yahoo but then … Click to Read More →
I Dramatically Increased My Productivity With One Easy Step
In addition to being Chris’s fiance, and Charlie’s mom, my job here at 10e20 is to manage projects. But lately, I’ve been feeling a little less productive than usual. I chalked it up to wedding stress. Hey, I’m having a bridezilla moment with 2 months left and tons left to do, no wonder I am … Click to Read More →
When Americans Choose to Optimise for the United Kingdom
My fellow American friends: There are no typos in the subject of this blog post. This is British English. Having spent the past week in England (miss me much?) and having read about different ways that sites that would like to tailor themselves to British users actually end up alienating them, I notice that well, … Click to Read More →