Chris Garrett said something really insightful yesterday: “It is a lot easier to damage a brand than it is to build one.” And so, with last week’s JetBlue cancellations that were largely a result of poor weather conditions, a lot of speculation began about the ability for JetBlue to return to normalcy and live up … Click to Read More →
Halftone and Bitmap Effects: Photoshop Tutorial
Adding texture to illustrations or photographs is something that can pack that extra punch and make a graphic really pop with character. In this tutorial we will explore Photoshop’s bitmap and half-toning tools and effects. Much of this tutorial will be based on experimenting with the various options and finding out what works best for … Click to Read More →
Online Publicity and Link Building in 2007: An Eric Ward Webcast
While I enjoy writing about what I am learning from the extremely informative SearchMarketingNow webcasts, I recommend that you take some time out of your day to hear from experts on all matters related to online marketing (they only occur 1-2 times per month). This week’s presentation was given by Eric Ward, master “link baiter,” … Click to Read More →
The Emerging Political Strategy into the Blogosphere and Social Networks
As presidential hopefuls are looking to strategize their political campaign, new media outlets are being explored as novel ways for these candidates to reach out to a different demographic. Candidates are looking at blogs, search engines, and other popular social networks to reach out to the tech-savvy and the youth that embraces the online social … Click to Read More →
Yahoo Goes Mobile: 19 Nations to Embrace Cell Phone Advertising
Even though Yahoo is still in the “Big 2″ for search, not being #1 has got to be disturbing. It’s like looking for your desired keyword term in the SERPs and finding that someone else is in the #1 position with you not far behind — but you’ve apparently done everything you could possibly think … Click to Read More →
Dealing With Scrapers: What Do You Do?
While some things may change, others always remain the same. The recurring debate of whether you should use partial or full RSS feeds has been revisited time and time again, because if you have a blog (and it’s successful, usually), you’re also probably a victim of scraping. Because it’s so easy to grab data from … Click to Read More →
