Online merchants should know that while a lot of people are jumping for Black Friday sales, there’s also the recently popular trend of online shopping the following Monday, which was dubbed “Cyber Monday” after online retail sales following Thanksgiving jumped substantially. With a long holiday weekend for most shoppers, the mindset is still on holiday gift buying and online retailers should still consider the benefits of successful preparation for the big day.
According to data presented by comScore (via the Wall Street Journal), this past Monday’s online sales have jumped up 24% to $599 million. Interestingly enough, online sales went up 42% on Friday — but online sales only reached $434 million that day.
Hitwise also presented data that showed a 13.3% sales increase compared to Cyber Monday 2005.
Regardless of the “accurate” statistic, one thing is certain: early preparation for big shopping days will only help you (and your customers). Fortunately, the WSJ states:
Although considered the unofficial start of the online-shopping season, Cyber Monday isn’t the busiest of the year. Last year, it was the ninth-biggest day for online shopping, market researchers said.
Looks like there’s still time (albeit not much) to prep for the busiest shopping day of the year, which seems to be around December 12th.