Graduating from college with a degree in Doesn’t Really Matteronomics is commendable. Knowing that you belong in the field of Social Media is better. Having a strong urge to work in the emerging space and create ideas (either client side or agency side) is the ideal place to start. It takes a lot of determination to convince an agency or a brand that you have what it takes to control this unknown space.
vocalize the brand onto social media platforms. Sometimes, a brand will look to agencies to hire a Social Strategist for them, and will later train them on the brand.
Before applying for the job of Social Media Strategist, you must prepare yourself on every social platform to build a history and a brand persona for yourself. You are truly a social media specialist if you can give yourself that title, stay dedicated and become relevant within the industry. Setting up a social media campaign for yourself will tell your prospective agency or brand that you can successfully do the same for them.
Prior to applying for a job at an agency or brand, make sure all of your social networks are current, appealing, and busy. You want to show the hiring committee that you know exactly what you are doing. Here is how to do that:
- Keep your profile attractive and open to the public. This will show the company that you have nothing to hide in the world of social media.
- Post links to relevant articles and blogs that are related to what you want to be doing.
- Become a “Liker” of many social media outlets and important people.
- Delete or un-tag yourself in any photos that may appear to be NSFW.
- Make sure that your profile picture shows a clean, respectable view of who you are.
- Keep your “Info” tab up-to-date, and list anything and everything you have done in the past. This will help to highlight your strong points and interests.
- Make sure your Twitter handle is not too difficult to understand and is easy to remember. This might be how a company remembers you and follows you while they are in the decision making stages.
- Use a clean-cut image. Preferably a headshot or clear picture of your face.
- Create a customized background that shows links to more about where you are located in the social sphere. (e.g., links to Blogs you author, links to Facebook pages, LinkedIn profile, YouTube channels, etc.)
- Keep your Twitter profile public. Don’t come across as hiding anything. The team that you are wishing to be a part of will be checking to see how and when you update.
- If you don’t have a blog in the year 2011, that is okay; but there should be some sort of platform that is branded by you, and that is updated on a daily basis – like Tumblr. This will show the brand or agency that you are active, and can personalize things to be your own.
- Make your blog “awesome”. “Awesome appeal” will always win over the decision makers. Their job of hiring for a position in social media is to make sure they hire somebody a lot more “awesome” than they are.
- Even though you must be “friends” with someone on Foursquare to be able to follow them, make sure you are on it. Your future employer wants to see that you stay current with the social media trends.
- Keep your profile up-to-date and list as many skills as possible.
- Include an attractive, current picture.
- Link to your blog, Twitter, and other relevant platforms.
- Create as many connections as possible. Knowing the right people can certainly open doors.
- Get references. This is a huge bonus for anyone seeking a job!
Remember, the first thing that the employer will do is Google you. Stand out for your own personal keywords (your name). The top social networks listed above should be the first to appear. Allowing the team and employer to get to know you before you even come in for an interview is to your benefit. Control the SERPS and make sure that when your name is found, it only shows positive, social, and awesome things.