Comments on: How to Convince a Client to Approve Your Viral Content Proposal

By: Stumblerum

Stumblerum — Sat, 02 Jan 2010 07:22:15 +0000

You know, I always wonder what people like you take away from making comments like that on other people's work. You added zero to the conversation yourself.

Get over it and move on.

By: Sally

Sally — Mon, 28 Dec 2009 12:58:05 +0000

I like this technique because it allows to involve a customer in the process of marketing. It's a clever method!

By: rebeccakelley

rebeccakelley — Tue, 22 Dec 2009 23:55:12 +0000

I think the execution needs to be cleaned up a bit — right now the video is a bit clunky and could use a bit of editing to make it more seamless.

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By: Pulkit

Pulkit — Fri, 18 Dec 2009 10:06:56 +0000

Hey Rebecca, Good points you have made here. Want a quick advise: http://www.youtube.com/watch?v=gh-DDskonqQ Do you think this video qualifies to be virally promoted? How would you approach such a video to spread it virally?

By: Dave Dugdale

Dave Dugdale — Thu, 17 Dec 2009 04:38:51 +0000

Rebecca,
One of the things that I do is to place the viral content on it's own page – away from the main site and blog and not brand the page at all. Once the traffic has died down then I put links back to the main part of the site from the viral page. That way I have separated my audience and don't have to worry about it backfiring on my brand.

By: Cory Howell

Cory Howell — Wed, 16 Dec 2009 20:17:45 +0000

These are good tips and they would most certainly help reduce the biggest limitation to engaging in a social/viral campaign – FEAR.

By: rebeccakelley

rebeccakelley — Wed, 16 Dec 2009 18:02:12 +0000

Sometimes the simplest bit of advice is the one we forget the most. Sorry that this particular post wasn't your cup of tea, but others found it to be helpful.

By: Alfred

Alfred — Wed, 16 Dec 2009 14:15:22 +0000

An utter waste of time reading a common sense statements that most consultants follow. If you don't know the above, then you aren't fit to be in the profession. I was expecting an enlitening article, but alas… not to be.

By: Stumblerum

Stumblerum — Wed, 16 Dec 2009 06:27:37 +0000

Nice post – I find that a lot of clients don't really "get" the benefits of viral content, even after it's explained. Kind of why I really only work with people looking for that specifically – that way they already know its value and I don't have to do any explaining.