Comments on: The Passion of the Crust: How Enthusiasm Creates Social Media Success

By: Personals

Personals — Wed, 27 Jan 2010 02:49:49 +0000

great! excellent idea, thanks for the ideas

By: rebeccakelley

rebeccakelley — Fri, 08 Jan 2010 22:29:45 +0000

You're absolutely right, this is much more cost effective than commercial spots (and arguably more effective).

By: rebeccakelley

rebeccakelley — Fri, 08 Jan 2010 22:29:10 +0000

No problem at all — thanks so much for the link and mention!

By: Josh

Josh — Fri, 08 Jan 2010 13:07:49 +0000

Personally, an apology and the correct pizza on the house is the least they could do — it only would have been enough for me to mention on Twitter that they did it. But I wouldn't have gone back to them with all the competition I'm sure they have in the area.

Going overboard, on the other hand, ensured that I'd stick around, and probably gained them some customers among the 350 people at that gathering. In fact, it might also gain some others who only heard about it. So, good for them — good thinking, and that was a much less expensive way to pick up more customers than a 30-second TV ad.

By: Anna

Anna — Fri, 08 Jan 2010 13:05:06 +0000

Thanks for sharing the article! I see a very interesting idea of using social media, it is not absolutely mediocre!

By: Ramon De Leon

Ramon De Leon — Fri, 08 Jan 2010 10:55:24 +0000

Thank You very much for sharing my passion with your network, I really appreciate it.
You have a new friend in the Pizza Business

@Ramon_DeLeon

By: Joe Ayotte

Joe Ayotte — Fri, 08 Jan 2010 10:25:32 +0000

Great example of how social media is really forcing businesses to become transparent. Dominos is certainly doing a great job using social media, not only for this campaign but for their customer service as well. I hope to see more follow suit!

I hope you don't mind that I linked to this article through my blog. Link is provided below in case you want to take a look.

Cheers! – Joe Ayotte

http://marketingbit.com/2010/01/mbr3-%E2%80%93-be...

By: rebeccakelley

rebeccakelley — Fri, 08 Jan 2010 08:33:36 +0000

The pleasure was mine, Ramon! You provide great customer service and gave me a great case study to present to our audience. Best of luck with your franchises!

By: MarketingBit » MBR3 – Best Online Marketing & Social Media Articles for January 7th, 2010

Fri, 08 Jan 2010 07:42:03 +0000

[...] The Passion of the Crust: How Enthusiasm Creates Social Media Success [...]

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