Comments on: Got Female Customers? Then Social Media is for You!

By: rebeccakelley

rebeccakelley — Thu, 05 Nov 2009 21:55:17 +0000

Thanks for stopping by and offering your perspective, Yvonne! I love that you're giving out such great advice about the power of female consumers.

By: Yvonne DiVita

Yvonne DiVita — Wed, 04 Nov 2009 12:32:56 +0000

As a marketing to women online professional, I love this post. I've been advising retailers and anyone else who would listen that women are powerful consumers and socail media has given them a voice that drowns out all others. We are the web. Your post is insightful and well written. It's encouraging to see someone write about this topic so well. Nice to meet you. Yvonne DiVita

By: Stefanie Blackburn

Stefanie Blackburn — Wed, 04 Nov 2009 01:01:06 +0000

I agree this is one struggle that companies face is keeping the conversation going. One way to overcome this is to be very active in monitoring what is said in your niche or on any topics related to your niche and then engage in those conversations. It does take time to build the relationships. Since us ladies can and do use more words then men every day we do fill this role better in some cases.

By: ???? ?????

???? ????? — Mon, 02 Nov 2009 17:27:54 +0000

hanks for post

By: Sally

Sally — Fri, 30 Oct 2009 15:10:24 +0000

What an original form of marketing! I appreciate you idea of promotion products and services for women through social media! This marketing method can be very effective.

By: Best clips

Best clips — Thu, 29 Oct 2009 12:01:25 +0000

This is interesting post but i really doubt about the research and how it is done and the methodology used. Actually when we are having a very large population ( size of universe) we can't draw right conclusion from taking sample size of few hundred. More over there would be lot of demographic variation within the sample, so getting right conclusion is like difficult.

By: Tony

Tony — Thu, 29 Oct 2009 05:35:26 +0000

Very Informative post.

It is useful to see a scientific claim with actual figures. The first thing that comes to my mind is weight watchers phenomenon when it started as it was a social club of women who wanted to loose weight. Social media is a good place start something similar.

Tony

By: Michael Morgan

Michael Morgan — Wed, 28 Oct 2009 23:33:36 +0000

And that is the challenge for most companies when it comes to a social networking strategy – how to keep it alive. The challenge is not new and has been a struggle as long as we have had web sites. I can understand the challenge, because it is hard to keep multiple conversations going all at the same time. Perhaps that's why social networking is becoming a women's world?

By: rebeccakelley

rebeccakelley — Wed, 28 Oct 2009 22:14:34 +0000

Totally agree. Getting everything set up is the easy part. The real work comes from building your presence and interacting with your customers/audience.

By: Andrew Wee

Andrew Wee — Wed, 28 Oct 2009 21:19:10 +0000

…or you could just do media buys at perezhilton?

re: engagement – while it's good to have a social media presence to make first contact, i think advertisers/merchants don't quite go far enough in constructing step #2, step #3 in the process of building a customer relationship. aside from an intial blitz of publicity for a new product launch, almost all companies drop the ball when it comes to building on the relationship (nope, publishing press releases or giving coupons on your facebook/twitter account once a quarter doesn't really advance the relationship…)