Rumor has it that Google Analytics is getting competition: its rival, Microsoft, is working on an analytics platform called Gatineau (for now). You can’t log in just yet — well, you can, but it will log you out.
Here’s a sneak peek of the welcome screen:
If this truly will be Google Analytics’s competition, I’m hoping this is going to address several shortcomings that I’ve found in Google Analytics, particularly the notion of inaccurate counts (especially when compared with Urchin, which is ironic given that Google purchased Urchin yet dropped its core functionality), the absence of the direct referral page in the analysis review, and complexity (especially for newbies — how about simple Urchin-like reports and an advanced view?)
I’m looking forward to seeing this new analytics tool which hopefully will integrate the best of Google Analytics with its own unique flavor.