Creating A Simple Identity Styleguide

Creating a brand identity is a huge undertaking for a designer. The logo or mark will be seen on various applications, types of media from paper to the screen, and all the places in between. Here we will look at how to setup a styleguide that will allow for the brand to be adopted seamlessly and correctly with all the places it will be found offline and on.

A styleguide is a simple document that allows another designer to work with a brand and is important for keeping a consistent brand. A styleguide addresses things like: logo size and placement, fonts, colors and use of supporting design elements.

Included in the BlueGlass simple styleguide:

1. The logo both on white and dark
2. The fonts we’re using for display, copy and web
3. The colours
4. Design elements like the title, slogan and so on

Here are a few corporate branding styleguides that go more in depth:

Heineken

University Of Cambridge

Webex