It’s tempting to work every imaginable event and holiday into a brand’s promotional calendar. Many “holidays” are even created purely as marketing ploys (I’m looking at you, Prune Breakfast Month). But there’s ... [Read More]
Foundational Infographic Elements for Link Baiters
March 16th by
If I had an infographic to explain how to create a successful infographic, it would be clear, pithy, and fun to dissect. If you want to express a complex topic to an audience that has no interest, then an infographic (or IG) ... [Read More]
How to Compose a Compelling Linkbait Title
February 3rd by
There is a fine art to linkbait. You can’t just slap together a list-style article, submit the URL to Digg, and watch the links roll in. The best linkbait will always be quality, well-written, and well-researched articles. ... [Read More]
Viral Parodies: Doing it Right
January 18th by
A parody is one of the most tried and tested types of viral videos. It is one of sure-fire types as well: most parodies do attract attention because they, like no other viral video type, bring up popular associations and ... [Read More]
The Three R’s of Creating Great Content: Reduce, Release and Repurpose
January 10th by
The easiest, by far the most natural (and for many people) the most effective way to promote a business is by creating and distributing great content. Be it a link bait, social media outreach or guest posting, content comes ... [Read More]
Best Websites to Track Popular and Viral Videos Online
January 3rd by
Online marketers have realized the power of online video: when done right, it can do wonders in terms of viral effect, engagement and brand awareness. But how is it "done right"? How to craft a successful viral video? I ... [Read More]
Top 10 Viral Articles of 2010
December 22nd by
With 2011 just days away, I thought I'd round up some of my favorite viral articles of 2010. These articles did well in social, garnered some attention on Digg, and were some of the best articles of the past year. I've ... [Read More]
The Attractiveness of Infographics
November 3rd by
Information graphics, more commonly called infographics, are a way to display information in a visual format. Infographics can help explain information that might otherwise be confusing, hard to digest, or not keep readers’ ... [Read More]
Mouthwatering Linkbait: Food-centric Ways to Gain Readers
October 27th by
Human beings generally eat three times a day (though if you are anything like me, it might be a little more frequent than that). And when a person isn't eating, chances are they are thinking about their next snack or what ... [Read More]
Link Baiting and Viral Marketing with Venn Diagrams
October 25th by
A venn diagram is a diagram representing sets by intersecting circles and visualizing the relationships between the sets (overlapping circles show those features either unique or common to two or more concepts.). This ... [Read More]
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