As Internet marketers, we're tasked with the often difficult job of helping ourselves or our clients gain visibility online. As the years go by, the landscape is becoming increasingly competitive and crowded, and standing ... [Read More]
How To Find The Perfect Network For Your Content Promotion Campaign
September 13th by
Content promotion is a great way to gain brand exposure, traffic, and links to your website. Unfortunately it takes a lot of time and effort to craft content and have it shared. In my previous article 7 Deadly Sins of Content ... [Read More]
Infographics or Articles: Which Type of Content is Best for Your Idea?
September 6th by
While brainstorming ideas with clients, it’s often difficult to explain on the spot why some ideas will fly as infographics, and others just won’t. It’s hard to say how we know when a topic would perform well socially ... [Read More]
How to Create Social Content That Maximizes ROI
August 29th by
For readers, social content is a humorous blip between morning chores and afternoon meetings. For writers, it is something to craft artfully after careful research, and a means to show off the ability to revel in ... [Read More]
![Essential [But Often Ignored] Linkbuilding Guidelines](http://www.blueglass.com/wordpress/wp-content/uploads/2011/07/blueglass-header-25.jpg "Essential [But Often Ignored] Linkbuilding Guidelines")
Essential [But Often Ignored] Linkbuilding Guidelines
July 12th by
Before embarking on a successful linkbuilding campaign, it is important to understand the key elements of how to make linkbuilding natural and efficient. Too often people ignore some (or ALL!) of these basics and then wonder ... [Read More]
How To Adopt a Long-Term Approach to Content Promotion
June 27th by
Many companies began to adopt content promotion as part of their overall social media strategies. However, the growth of content promotion brought many negative connotations to the name of 'promotions.' The biggest problem ... [Read More]
Turning Writers Into Linkbait Ninjas: Resources, Tips, & Pitfalls
June 20th by
Recruiting new talent for quality web prose may seem easy, but it can be a challenge for seasoned content managers. Because ‘good writers’ may only be good at one style of writing, for example, journalistic, turning them ... [Read More]
5 Ways to Brainstorm for Creative Content
June 10th by
Many a creative mind is unable to spontaneously produce a list of 20 fascinating ideas for a limited topic on the spot, especially if a group is watching, waiting, and planning strategies for seeding and promotion around ... [Read More]
![[Your Name Here] Presents: The Art of Product Placement](http://www.blueglass.com/wordpress/wp-content/uploads/2011/06/blueglass-header-27.jpg "[Your Name Here] Presents: The Art of Product Placement")
[Your Name Here] Presents: The Art of Product Placement
June 9th by
I guess you could say I’m a bit of a romantic. I tend to think of life as one great novel. Or movie. And each of us is the author of our own story. Our lives are filled with chapters that play out succinctly between the ... [Read More]
The Tao Of Content Promotion
April 29th by
Tao can be explained as living in harmony with the natural order. The concepts discussed in Taoism can be used to help a content promoter live in harmony with social networks, clients, and the Internet universe. Below I have ... [Read More]
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