Testimonials work wonders as trust builders - and social media testimonials may even work better! Social media testimonials are verified: they enhance brand credibility by showing the real people using the product and discussing it; Social media testimonials give users more context around the… [read more]

Our very first conference BlueGlass LA is just taking place this week and we are all really excited about it. However if you couldn't make it to the event (and surely are desperate about that), here are some great Twitter tips for you to still acquire knowledge and network with the participants: Educate… [read more]

This past weekend I was strolling the upper East Side of Manhattan under chilly, dark and drizzly skies when down a side street I caught a whiff of fresh baked bread.  "Mmmm, gotta have it", I said and paused spinning in 360 motion to find my target escape from the rain.  It was a bakery that I've… [read more]

In the year 2010, it is safe to say the brands who are NOT using Twitter as a communication tool have either decided it is not for their product or they just don't get it.  It is so wonderful to see brands embracing social media, and it's even more exciting when they embrace the culture and community.… [read more]

Domino's Pizza recently underwent a product overhaul after their pizza was ranked among the worst in a taste test (tied with Chuck E. Cheese -- ouch). Their new recipe boasts a new garlic crust, 100% mozzarella cheese with a hint of provolone, and a "sauce that's boss." The company even set up a micro-site… [read more]

Ok, so you may not have the Twitter following that @aplusk or @britneyspears has, nor may you ever. But there are a few things you can do to increase that followers number in your profile. Avatar: check, Background Design: check, Bio: check Here be the basics. People want to know who and what they are… [read more]

Twitter is not the first online entity to be plagued by porn spammers, as it is an unfortunate and unavoidable part of the internet. As soon as a social site becomes somewhat popular, adult outlets will try to exploit it. I'm sure many of you had some questionable followers as soon as you joined twitter.… [read more]