One of the frequent questions I am asked is: “What’s the use in a Facebook page? I created one, invited all my friends and it now has 300+ users but I see no traffic at all!” My answer is obvious: commitment. You can’t expect your Facebook page to drive traffic and followers to your site…
A Timeline of the First 7 Years of Digg
Digg was created by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. Everyone apart from Owen Byrne is still heavily involved in the site. The beta version launched late 2004 and back then there were only about 200 users (mostly Rose’s friends). At the end of 2005, TechCrunch reported on Digg’s rapid growth and…
StumbleUpon Finally Decides to Jump Into the Mobile Game
Let me start by saying: It’s about time. StumbleUpon released its first-ever mobile app last week, available on the iPhone and Android platforms. I must admit, I find it puzzling that sites such as SU and Digg and Reddit, which were so early in Web 2.0, have been so slow in the app revolution. Digg’s…
Why Tumblr Trumps Micro-Blogging
What do you get when you mix two cups of online editorial, three cups of microblogging and six cups of awesome? Tumblr, no doubt. The popular blogging platform that has been around for a few years is becoming a popular content platform for business.
Twitter Testimonials: How Brands Collect and Leverage Social Media Feedback
Testimonials work wonders as trust builders – and social media testimonials may even work better! Social media testimonials are verified: they enhance brand credibility by showing the real people using the product and discussing it; Social media testimonials give users more context around the brand’s approach to social media and engagement policy; Social media testimonials…
Shopping Sites Flash Sales DO NOT FAIL
We somewhat remember this idea of obsession shopping and this need to buy things because of the sale or the time limit. This was called Ebay. It is no surprise that Gilt.com is the brainchild of an early Ebay employee. However, these Flash Shopping sites have evolved with the need for Social Networking to be involved in every user experience.
Facebook Open Graph: Coming to a Mobile Device Near You
It has become increasingly evident that mobile technology is definitely taking the cake when it comes to being in the news for the latest trends and innovations. You have probably also noticed that Facebook is always right up there in trending topics because it seems we just can’t get enough of trying to figure out…
Facebook Community Pages: How to Protect Your Brand and Strengthen Your Facebook Presence
Ever since Facebook has introduced the new type of pages “Community pages” there has been plenty of talking around them: Facebook has been actively criticized for threatening brands that are building presence in the network. First let’s briefly and clearly define what community page really is. The Facebook Community Page is meant to be the…
3 Twitter Tools to Benefit from BlueGlass LA (Even Though You Couldn’t Go)
Our very first conference BlueGlass LA is just taking place this week and we are all really excited about it. However if you couldn’t make it to the event (and surely are desperate about that), here are some great Twitter tips for you to still acquire knowledge and network with the participants: Educate Yourself :…
Facebook Page vs. Facebook Group – the Marketer’s Guide
Facebook offers three ways to build presence for you or your brand: a profile, a fan page and a group. While you are unable to create the latter two without the profile (which means you can’t do without creating the personal profile first), these three social media entities provide for different networking and marketing opportunities.…