What do you get when you mix two cups of online editorial, three cups of microblogging and six cups of awesome?  Tumblr, no doubt. The popular blogging platform that has been around for a few years is becoming a popular content platform for business. Even though the platform has 39.3 Million… [read more]

If you are like me and love to shop for special deals online, thinking you are smarter than the average consumer because you know how to find the best prices on the best quality items, chances are you are probably a member of a flash sale shopping site. These are sites that often offer clothes, furniture,… [read more]

Facebook has been working hard for the past year to enhance its sharing functionality and to encourage members to actively share web content within the network. Various new features ("Like" functionality, tagging people, etc) have been developed and changed. With the functionality growing in features… [read more]

Over the past year, we've seen dozens of publications tout "location-based" as their big 2010 trend prediction - we get it, there's tons of fun things to do with them socially - but how can one squeeze the marketing juice out of it? Until very recently, targeted advertising meant devising endless… [read more]

Imagine if every time you walked out of a fitting room, others in the store told you their honest opinion of how you look and whether you should make a purchase. Now, imagine that - still heavy with doubt - you could call your girlfriends as well as fashion experts to come over and help you decide if… [read more]

Welcome April and hello Spring!  This list contains hot topics for the month that could do very well on social sites during this month!  Ideally you could use this to help aid in linkbait and content creation for social media. Hopefully these ideas can help you harness the momentum of a current hot… [read more]

We are almost four whole months into the year of 2010 and already we have seen a huge amount of growth in Social Media.  Spring has sprung and new Social Media Networks that were planted last fall are now blossoming into beautiful active communities with hungry little bees (other wise known as users)… [read more]

This past weekend I was strolling the upper East Side of Manhattan under chilly, dark and drizzly skies when down a side street I caught a whiff of fresh baked bread.  "Mmmm, gotta have it", I said and paused spinning in 360 motion to find my target escape from the rain.  It was a bakery that I've… [read more]

Every smart marketer knows the importance of community.  Interacting with your audience without being "that guy or girl"  is a delicate skill.  Many times a community can be infiltrated "below the line" by using poor methods of engagement.  Other times this might be the dedicated job of a brand or… [read more]

Some niche social networking sites can seem tough to break into and become a part of the community. One of the best ways to get involved is to study what people in the community are doing and simply join in! Sometimes just hanging around and observing will give you a taste of the language or formalities… [read more]