Doesn't it seem like new social media technologies and platforms pop up every other day? If your business consists of brick-and-mortar stores, not only is it difficult to keep up with those, it's easy to forget why you need these cyberspace shenanigans at all! In fact, there's so much noise that many… [read more]
Digg was created by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. Everyone apart from Owen Byrne is still heavily involved in the site. The beta version launched late 2004 and back then there were only about 200 users (mostly Rose’s friends). At the end of 2005, TechCrunch reported on Digg’s… [read more]
Coming up with ideas for compelling linkbait content can be really tough, particularly if the topic you want to write about doesn’t necessarily have an angle that often does well in social media. But one tactic that almost always succeeds is to play the opposites. What do I mean by that? It’s… [read more]
Social voting has long been a tricky game: on one hand you want to play a fair game, on the other hand you may come to realize that you are unlikely to succeed without connections and vote exchange. Ask almost any "power" social media user: he votes by request and asks for votes. Now, here's the news:… [read more]
It has become increasingly evident that mobile technology is definitely taking the cake when it comes to being in the news for the latest trends and innovations. You have probably also noticed that Facebook is always right up there in trending topics because it seems we just can’t get enough of trying… [read more]
The man your man could smell like has given us all a high - metaphorically, as the internet is buzzing with commentary about the award winning campaign, and literally as we all rush to pharmacies and sniff the product from the isles. Old Spice reminds us not only of the characteristics we wish we… [read more]
One question I constantly hear from my clients is; "How do I find where my customers are most actively discussing my brands online?" The brand has gotten involved with Facebook and they monitor Twitter on a regular basis, but they are searching for more. Who can blame them? How many times can we… [read more]
Facebook has been working hard for the past year to enhance its sharing functionality and to encourage members to actively share web content within the network. Various new features ("Like" functionality, tagging people, etc) have been developed and changed. With the functionality growing in features… [read more]
Over the past year, we've seen dozens of publications tout "location-based" as their big 2010 trend prediction - we get it, there's tons of fun things to do with them socially - but how can one squeeze the marketing juice out of it? Until very recently, targeted advertising meant devising endless… [read more]
Social media websites are finding it increasingly tough to be profitable. Most users are used to getting things for free so charging a membership to join a social site is nearly impossible. Ad revenue opens up the door to monetization, but it can only be so effective. With so many Internet users growing… [read more]
