Quality Fans & EdgeRank = Recipe for Visibility

Ahhhh. Facebook. I will spare you this month with my inane ramblings on Open Graph. You're lucky. You might remember that in my previous post about Google +, I mentioned the filter bubble and how everything we search for ... [Read More]

Too Soon vs. Fashionably Late: Arriving On Time To a New Social Network

How come in real life no one wants to be early to a party but online, everyone wants to be first to arrive? Google Plus is still in its infancy (just over a month old!) and brands are already scrambling to join. Thousands of ... [Read More]

Search StumbleUpon With New Explore Feature

StumbleUpon, one of the strongest social media aggregation sites on the web today, has just launched a very exciting new Beta feature called Explore, which essentially allows a user to now view StumbleUpon results and pages ... [Read More]

“ReTweet” or “retweet”? The Grammar of Social Media

As the Internet evolves, so does the way we speak and write about it. Remember life before you “googled” everything? Think of how often existing social networks change and how many new social media networks emerge each ... [Read More]

Google + … You?

If you’re anything like me, you were probably up into the wee hours of the morning the night you got your Google + invite. You’ve also probably noticed that it’s extremely filled with early adopters without much noise ... [Read More]

How To Adopt a Long-Term Approach to Content Promotion

Many companies began to adopt content promotion as part of their overall social media strategies. However, the growth of content promotion brought many negative connotations to the name of 'promotions.' The biggest problem ... [Read More]

The 5-Minute Facebook Page Makeover

Over time, a Facebook Page can get stuck in the past and need some revamping to reflect the newest upgrades to Facebook's layout. Many changes are quietly rolled out and go unnoticed by page admins. Few people keep up with ... [Read More]

The Photo Strip: Facebook’s Most Underused Free Ad

Many brands trick out their Facebook pages with flashy apps while ignoring some of the most valuable (and free!) tools available. Case in point: the often-neglected photo strip that came as part of the new Facebook Pages ... [Read More]

[Your Name Here] Presents: The Art of Product Placement

I guess you could say I’m a bit of a romantic. I tend to think of life as one great novel. Or movie. And each of us is the author of our own story. Our lives are filled with chapters that play out succinctly between the ... [Read More]