Right now, as you are reading this, there is a blog being born. There is a community about Fly Fishing with five hundred users and a “Work from Home Daddy” Blog Network with over forty-seven active blogs that have thousands and thousands of unique viewers. Say you run an online 'Bait and Tackle'… [read more]
Effective social media strategy and execution varies based on the type of business you're in (B2B or B2C) as well as the particular business vertical. Many marketers wonder if social media marketing is "right" for them, if they can be successful in social and how they'll measure ROI. These are important… [read more]
This year's Super Bowl ads seemed to disappoint viewers (although that seems to happen every year). Amidst controversy of banned ads and soaring costs (about $3 million for a 30-second spot), we still managed to see the same tired commercials (wow, look, some Go Daddy girl is ripping her shirt off while… [read more]
Welcome to the 2nd Social Media Hotlist of 2010! This list contains hot topics for the month that could do very well on social sites. Ideally you could use this to help aid in linkbait and content creation for social media. Hopefully these ideas can help you harness the momentum of a current hot… [read more]
How much do you trust your fans? Do you trust them enough to manage your Facebook fan page? Do you trust them to converse with other fans that might have customer service-related questions or complaints? A job like this should not be left in the hand of a customer. Facebook Fan Pages are now thought… [read more]
This morning I attended a Business.com webinar about B2B Social Media. While much of the information was fairly introductory in nature, there were some interesting tidbits that I thought I'd summarize/share. Nowadays, social media seems to be about trying to keep your head above water and staying updated… [read more]
One of our biggest mantras here at 10e20 is to test out various social media outlets for clients and find what work, regardless whether or not it's currently a "hot topic." Believe it or not, social media is more than just Facebook and Twitter, and one of my favorite sectors (for buying unwanted gadgets)… [read more]
One challenge some companies face in social media marketing is how to bridge the gap between stale corporate or e-commerce sites and social networking websites. What is the link between your site and social networking sites? How do you get people FROM social sites back TO your corporate site and… [read more]
When a huge brand creates a Facebook fan page that generates an audience of more than 1 million fans, how should those fans be utilized and stimulated? Vitamin Water recently took advantage of their huge community by having them create and vote on a new flavor to be sold in stores. The contest took… [read more]
This morning I tweeted this question to 10e20's followers: A few responses started to trickle in, and most of them followed the same train of thought: ChrisBennett: "When you self proclaim that you are a 'social media expert'" Amabaie: "A social media d-bag is someone who asks more than he gives. The… [read more]
