With all of the changes in social media news sites these days, including witch-hunts on Digg/Reddit, the banning of top users, and the increasing difficulty having your story seen above others , it has never been more important to have an account that is sustainable and that doesn’t rely on only one tactic for success. …
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How Did You Screen-Read This?: Designing to Keep Attention
December 10th by Patrick Winfield
We have heard numerous times how people skim articles and posts online, rarely reading everything, looking only for bits of information and then fine tuning focus on what looks important to them. Did you read all that? Good your still with me. Lets dig into the way we read online and learn how to potentially…
Design and Appearance: Affecting the Results in Social Media
December 5th by Patrick Winfield
How many times have you picked up a magazine because of what is on the cover? How many other magazines did you see that didn’t catch your eye? Online we have even shorter attention spans these days (9 to 5 seconds is the new number) because our options are so vast we have no patience.…
The 5 Different Forms of Social Media News Momentum
October 14th by BlueGlass Blogger
Social media success is built around momentum. This driving force can come in many different formats and can be harnessed (or created) in a variety of fashions. In my experience participating in social media, the momentum behind the stories is much more important than the “hook” or actual content of the story. But how can…
Contests generate traffic, but will your business win?
July 24th by Patrick Winfield
Contests, especially user-generated ones, have the ability to drive significant traffic and links to a site. For example, there are many sites like Contest Hound and Contest Blogger, that share information about various available contests. Many participants connect with contest for the following reasons: Win a prize (monetary or material) Recognition Connect with the brand…
Video Optimization and Analytics: A closer look at YouTube Insight
July 15th by BlueGlass Blogger
Have you ever wondered how videos show up in web search engine results? How do videos get hundreds of thousands to millions of views on YouTube? Who’s watching my videos? Well, with a little hard work on optimizing and networking your video content and a helpful tool called YouTube Insight, you can be on your…
Beyond 'Breaking': How To Maximize Current Events For Social Media
June 25th by BlueGlass Blogger
Fresh news is a fundamental element of social media and can be used in a variety of different ways to one’s advantage. Across virtually every social network site, users scramble to be the first to break a news story. Inevitably, this leads to hundreds of duplicate story submissions and ends with one winner amongst hundreds…
Twitter: Ultimate Time Waster or Great Tool?
June 18th by Chris Winfield
Yesterday I presented at SES Toronto along with Lee Odden and Dave Snyder on a panel called ‘Twitter: Ultimate Time Waster, or Great Tool?’ I figured that in order to show how Twitter actually works – it would be best to use Twitter to do it. Here’s the results of the experiment and an extended…
Researching for Linkbait Pieces
June 12th by Patrick Winfield
OK, so you have a great topic ready to write about and now you need to research it out throughly. Creating an effective linkbait piece, one that actually makes people want to link to it, requires some decent researching skills. There is a ridiculous amount of information online just waiting for you, but some of…
Does My CEO Really Need a Facebook Profile?
May 19th by BlueGlass Blogger
This is a look at Vanessa Fox’s informative webcast called Search Marketing 101 – Does My CEO Really Need A Facebook Profile hosted by Search Marketing Now. When people think of social networking, Vanessa feels they tend to think of the high profile stuff like MySpace and Facebook and these are great examples, but she…