For any social media user at any level, add-ons and plugins can be of great help in saving time and creating new opportunities. Some of the listed are for specific sites, while others are more general. Check out some of them and see if anything can work for you.
Business.com recently published the results of a social media study that surveyed about 3,000 North American business professionals to see how social media is used and how it impacts their working lives. Below is a summary of the findings, as well as areas of opportunities based on the results.
Raise your right hand and repeat after me.
I [insert name], Chief Marketing Officer of [insert company name], do solemnly swear to:
As more females become familiar with social networking and incorporate it into their daily lifestyles, what does this mean for marketers? Well, if you’re a business who caters to females or depend on women as your primary customers, the answer seems simple, really: you need to get social, and you need to do it now.
I came across a post on Twitter that was written by David Spinks. The entry, titled “DEBATE: Don’t Hire a Social Media Intern,” details why you shouldn’t rely on an intern to work on your social media campaigns. While his list is, for the most part, dead-on, I thought I’d take David up on the “DEBATE” portion of his title and outline some ways an intern can help with social media marketing as well as identify some areas that should be off-limits.
Social media sites are the places to make contacts and keep in touch with them. If your business cards have multiple social site URL’s on them, you need to make sure that these accounts are syncing with each other and with the printed word.
Although social media use has exploded in the past 5 years, it is still seen by a large portion of the business community as a ‘kid’s thing’. Granted, Facebook’s fastest growing demographic may be women between 55 and 65, and social media is growing in all demographics, but largely, it’s still the domain of the young. As many businesses inherently focus on the middle aged, many have been slow to recognize the importance and influence of the web on their customers. Fortunately for them, a large proportion of their market is as unfamiliar with the web as they are, so there hasn’t been much fallout from doing nothing.
All too often businesses are not making the proper time investment in this important social network, thereby not getting the most out of Twitter. Here are some basic rules of thumb to remember when entering this social network which may help you and your business connect better with your target market and the Twitter community at large.
Instead of simply sending a visitor to the homepage of their site from a social site, a great idea is to tailor a landing page that speaks directly to the user of that social site. This is a great way to reinforce the relationship and further promote the brand and the various ways to continue to follow them. Let’s check out some great examples of landing pages that companies are creating to receive some of their social media site traffic.
When I spoke about Facebook marketing strategies at SMX East, someone asked the panel of speakers this question: “If you had to do only one to help your business, would you start a blog or focus on social networking?” The answer, I feel, is not necessarily a black or white issue. Obviously, if you can handle running a blog and social networking, the easy answer is “both,” but there are situations where one is more suitable than the other.